Organic growth is imperative if you want to be successful on Instagram. Are you looking to up your Instagram game? If so, you’re in luck. While it may seem like a daunting task, there are a few things you can do to make your account grow organically.
In this article, we will go over what makes good Instagram posts and how to implement each of the five tips. This ain’t your run-of-the-mill advice here, so pay attention.
What Makes a Successful Instagram Post?
There are a lot of factors that go into making a good posts for Instagram. But if we had to narrow it down, we would say that the three most important factors are the following:
Quality Content
This should be a no-brainer, but unfortunately, it’s not. A lot of people think that they can just throw up any old picture and call it a day. But that’s not the case. If you want people to double-tap your posts, you need to make sure that the content is high quality.
This means that your photos should be well-lit, in focus, and interesting. And your Instagram captions should be engaging, thought-provoking, or funny. If you can nail these three things, you’re well on your way to Instagram success.
Relevance
Your posts should be relevant to your brand or business. This may seem like another no-brainer, but you’d be surprised how many people post irrelevant things on their business’s Instagram account.
For example, if you’re a clothing company, your posts should be about fashion, style, or anything related to your industry. If you start posting about things that have nothing to do with your business, your followers will get confused and they may even unfollow you.
Timeliness
Timeliness is also important when it comes to Insta success. This doesn’t mean that you need to post every day (although it doesn’t hurt). But it does mean that you need to be timely with your posts.
For example, if you’re a clothing company and you release a new line of clothes, you should post about it right away. If you wait too long, people will forget about it and they’ll move on.
Narrowing Down The Keys to Success
Now, that you got the basic overview, let’s get into the nitty-gritty. Remember that the old adage that knowledge is power isn’t exactly true. You can know a lot and still not achieve anything. So, here are our actionable tips to take your Instagram game to the next level to make better successful Instagram posts.
Be Niche
When we say niche, we mean niche. But, we don’t mean that you should only post about one thing. But we do mean that you should focus your posts around a specific theme or topic.
For example, if you’re a fashion brand, you might want to focus on street style, high fashion, or even just fashion week.
Or, if you’re a Cottage Core influencer, focus on that. You can still post about other things related to your brand, but make sure that the majority of your posts are focused on your niche.
The reason why this is important is that it allows you to develop a specific voice and aesthetic for your brand. And it also allows you to attract a specific type of follower.
As you get to understand the intricacies of the users that follow that niche, you will have a better grasp of how you can further appeal to them and get them to follow you.
What Niche is in High Demand?
There are some niches that are just always in demand. And these are the types of niches that you should be focusing on if you want to be successful on Insta.
Some of the most popular and in-demand niches include:
- Fashion
- Beauty
- Lifestyle
- Food
- Travel
- Health and fitness
- Parenting
- Pets
So, if you’re in one of these niches, make sure that the majority of your posts are focused on that particular topic. And if you’re not in one of these niches, try to focus on a specific sub-niche within one of these categories.
For example, if you’re a travel blogger ,you might want to focus on solo female travel or quirky destinations.
Which Niche is Best for Making A Successful Instagram Post?
There is no easy answer when it comes to this question. It really depends on your brand and what type of content you’re good at creating.
But, if you’re just starting out, we recommend focusing on one of the more popular and in-demand niches that we listed above. These are the types of niches that are most likely to gain traction on Instagram.
And, once you’ve established a following in one of these niches, you can always branch out and experiment with other types of content. Plus, you will have the opportunity to engage with your followers and see what type of content generates a successful Instagram post.
Optimize Your Profile for Your Niche
Once you’ve decided on your niche, it’s time to start optimizing your profile. And the first step is to choose the right username. Your username should be reflective of your brand and it should be easy to remember. But, it shouldn’t be too long or too complicated.
And, if you can, try to include one of your keywords in your username. This will help you rank higher in the search results.
The next step is to choose the right profile picture. And, much like your username, your profile picture should be reflective of your brand. If you’re a personal brand, we recommend using a headshot. But according to the Instagram Help Center, if you’re a business or a product-based brand, you might want to use your logo or a product photo.
And, last but not least, is your bio. This is where you can really sell yourself and explain what your brand is all about. Your bio should be short, sweet, and to the point. And, if you can, try to include a call-to-action or a CTA. This is a great way to get your followers to take action and do something, such as visit your website or buy your product.
Be Consistent with Your Content
Now that you know what type of content you should be posting, it’s time to start being consistent with your postings.
The key to a good Instagram post strategy is consistency. You need to make sure that you’re posting on a regular basis. And, more importantly, you need to make sure that your content is high-quality.
If you can’t commit to posting on a regular basis, then you might want to consider using a content calendar. This is a great way to plan out your content in advance and make sure that you always stay on track.
How Can I Stay On-Brand?
If you want to make sure that your content is always on-brand, then we recommend using a content style guide. This is a great way to ensure that all of your posts are cohesive and match your brand identity.
A content style guide should include things such as:
- Your brand’s mission statement
- Your target audience
- Your brand’s tone and voice
- Your brand’s aesthetic
- The types of content you will post
And, more importantly, it should include examples of the types of content you will post. This is a great way to ensure that everyone on your team is on the same page and knows what your brand’s identity is.
Creating a Social Personality
Your social media personality is the way you interact with your followers. And, it’s important to note that this should be different from your personal social media persona.
When you’re creating content for a brand, you need to make sure that it aligns with the brand’s identity. And, more importantly, you need to make sure that it’s something that your target audience will respond to.
To do this, we recommend creating a social media persona. This is a made-up person who represents your target audience.
And, once you have your persona created, you can start creating content that appeals to them. This is a great way to ensure that your content is always on-brand and relevant to your target audience.
What’s Your Story? Now Stick to It!
Your story is the foundation of your brand. It’s what makes you unique and it’s what will make people want to follow you.
When you’re creating content, you need to make sure that it aligns with your story. Otherwise, you run the risk of confusing your followers and losing their interest.
The best way to stay on-brand is to create a content strategy. This is a document that outlines your story and the types of content you will post.
And, more importantly, it should include your brand’s mission statement. This is a great way to ensure that all of your content is cohesive and tells a consistent story.
Related: Guide: Understanding & Using Instagram Insights
Build a Strong Community Around You & Your Brand
A great way to make sure that your content is always on-brand is to build a community around you and your brand.
The best way to do this is to create a hashtag for your brand. This is a great way to get people talking about your brand and it’s also a great way to get feedback from your followers.
And, more importantly, it’s a great way to get people engaged with your content. If you can get people talking about your brand, then you’re much more likely to get them engaged with your content.
Be Willing to Experiment
Even though we say stay on-brand, there is always room to try some new things here and there to test out the waters and avoid being too boring. Some of your experiments might even become new staples in how you produce content!
One way to do this is to create a “content experiment” budget. This is a small amount of money that you’re willing to spend on Instagram content that isn’t necessarily on-brand.
And, more importantly, it’s a great way to get feedback from your followers. If you can get people talking about your brand, then you’re much more likely to get them engaged with your Instagram posts.
Why is Building a Community Important for Brands?
Building a community around your brand is important for a number of reasons. First, it’s a great way to get people talking about your brand.
And, more importantly, it’s a great way to get feedback from your followers. If you can get people talking about your brand, then you’re much more likely to get them engaged with your content and grow your followers on Instagram.
Second, it’s a great way to build loyalty among your followers. If you can get people to buy into your brand and feel like they’re part of a community, then they’re much more likely to be loyal to your brand.
And, finally, it’s a great way to get people engaged with your content. If you can get people talking about your brand, then you’re much more likely to get them engaged with your content.
What Makes a Good Brand Community?
There are 12 components to a good brand community that you should keep in mind when you’re building yours:
- Cohesion – There should be a sense of unity among the members of your community. This can be achieved by having a clear and consistent brand story.
- Engagement – The members of your community should be engaged with your content. This can be achieved by creating content that is relevant and interesting to your target audience.
- Scope – Your community should be focused on a specific topic. This will make it easier for you to create content that is relevant and interesting to your target audience.
- Gathering Place – You should have a central place for your community to gather outside of Instagram. This can be a website, a blog, or even a social media group.
- Leadership – Your community should have leaders that are passionate about your brand. These leaders can help to promote your content and get people engaged with your brand.
- Passion – The members of your community should be passionate about your brand. This can be achieved by creating content that is relevant and interesting to your target audience.
- Conviction – The members of your community should believe in your brand. This can be achieved by having a clear and consistent brand story.
- Vision – The members of your community should know what your brand is all about. This can be achieved by having a clear and consistent brand story.
- Inclusivity – Your community should be open to everyone. This can be achieved by making sure that your content is accessible to everyone.
- Diversity – The members of your community should be diverse. This can be achieved by making sure that your content appeals to a wide range of people.
- Safety – The members of your community should feel safe. This can be achieved by making sure that your content is respectful and inclusive.
- Fun – Above all else, the members of your community should have fun. This can be achieved by making sure that your content is entertaining and engaging.
Be Sure to Visit Other Neighborhoods
Communities thrive when they mingle with related communities. Just like in real life, the best way to get to know your neighbors is to visit their neighborhoods.
You can learn a lot about your own community by visiting other communities. And, you might even find some new friends along the way.
When you visit other communities, be sure to:
- Be respectful – Remember that you’re a guest in their community. So, be sure to respect their rules and guidelines.
- Be engaging – Talk to people and get to know them. The more engaged you are, the more likely you are to make new friends.
- Be helpful – If you see someone who needs help, offer to help them. The more helpful you are, the more likely people are to remember you.
- Be positive – No one likes a Negative Nancy. So, be sure to keep your comments and posts positive.
Keep an Eye on the Competition
It’s important to keep an eye on your competition. Not only will this help you to stay ahead of the curve, but it will also give you some insight into what’s working well for them. And, you can even learn from their mistakes.
When you’re keeping an eye on your competition, be sure to:
- Monitor their activity – Pay attention to what they’re posting and how often they’re posting it. This will give you an idea of what’s working well for them.
- Analyze their engagement – Take a look at the comments and likes they’re getting on their posts. This will give you an idea of what people like and don’t like about their content.
- Evaluate their strategy – Try to figure out what their overall strategy is. This will help you to understand why they’re doing what they’re doing.
- Make adjustments – Based on what you learn, make adjustments to your own strategy. This will help you to stay ahead of the competition.
- Try to stay ahead of the game – If you notice a trend forming, try to be one of the first to jump on it. This will help you to stay ahead of the competition.
How Do You Beat Competition on Instagram?
The best way to beat the competition on Instagram is by creating better content. And the best way to create better content is by understanding your audience and what they want to see.
Once you understand your audience, you can start creating good Instagram posts that appeal to them. And, as you continue to create better content, you’ll see your engagement numbers increase.
As your engagement numbers increase, you’ll get more Instagram likes, views, and followers. And you’ll get even more engagement as you get more IG likes. It’s a never-ending cycle that will help you to stay ahead of the competition. Another way to increase your engagement on your posts is to buy Instagram likes.
So, to beat the competition on Instagram, focus on creating better content. The rest will fall into place.
Final Thoughts: Making Good Instagram Posts
In this article, we went over what makes good Instagram posts and how to implement each of the five tips. Skweezer is a great tool that can help you to get more engagement on Instagram. And, the best part is, it’s free to use! So, if you’re looking for a way to get more engagement on Instagram, be sure to check out Skweezer today!