Instagram is a powerful marketing tool for businesses of all sizes. And, with a niche business like a zoo, you need a creative, powerful strategy to grow your Instagram following.
First, if you’re not already using Instagram for your zoo business, now is the time to start. You have the opportunity to use this tool to reach a very specific and engaged audience.
In this guide, we’ll discuss some top Instagram growth hacks and tips to help you get started. You’ll learn how to identify your target market on Instagram, build a successful IG marketing strategy, craft a brand story for your zoo, and more. Let’s go!
How Instagram Can Help You Increase Zoo Visitor Attendance
As the second most popular social media platform, with over 1 billion monthly users, Instagram provides a huge opportunity for businesses to reach new audiences. And, since people are visual creatures, it’s the perfect place to showcase your zoo business.
There are a number of ways that you can use Instagram to increase zoo visitor attendance:
- Help You Reach Tourists – Tourists are always looking for new and unique experiences when they travel. By sharing images and videos of your zoo on Instagram, you can help them discover your business and plan a visit.
- Reach Your Primary Local Audience – While tourists are great, your primary audience is still going to be locals. Use Instagram to reach out to local influencers, educators, and individuals in order to get your zoo business on their radar.
- Generate Word-of-Mouth Marketing – People love to share their experiences on social media. When you give visitors a great experience at your zoo, they’ll be likely to post about it on Instagram, which will help generate word-of-mouth marketing for your business.
- Build Excitement for Upcoming Events – Use Instagram to build excitement for upcoming events at your zoo. Share images and videos of past events to get people excited about what’s to come.
- A Great Source for User-Generated Content – User-generated content is a valuable asset for any business. And, since people are constantly sharing photos and videos of their experiences on Instagram, it’s a great place to source this type of content.
Tips for Promoting Your Zoo Business on Instagram
1. Use Targeted Hashtags to Reach Your Ideal Customers
One of the best ways to reach your target market on Instagram is by using targeted hashtags. When you use relevant hashtags in your posts, you’re more likely to show up in search results for people who are interested in what you do.
For example, let’s say you’re a zoo in Los Angeles. You could use hashtags like #losangeleszoo or #LAzoo to reach people who live in or are visiting LA.
2. Share Engaging Content that Showcases Your Zoo Animals
People love looking at pictures and videos of animals, so make sure to share lots of engaging content that showcases your zoo animals.
In addition to images and videos, you can also use Instagram Stories to give people a behind-the-scenes look at your zoo. This is a great way to create an emotional connection with your audience and get them excited about your business.
3. Keep Your Profile Up-to-Date and Engaging
Your Instagram profile is like your business’s virtual front door. So, you want to make sure that it’s up-to-date and engaging.
Start by ensuring that your profile picture is current and represents your brand well. Then, write a compelling bio that tells people what you do and why they should follow you.
Finally, make sure to post regularly and keep your content fresh. This will show people that you’re an active business and help you attract new followers.
4. Use an Instagram Marketing Growth Tool
Instagram marketing growth tools like Skweezer can help you quickly and easily grow your Instagram following.
Skweezer allows you to buy real followers on Instagram to help you reach your target market and grow your business. And, since all of the followers you’ll get are real people, there’s a good chance that some of them will eventually visit your zoo.
Additionally, Skweezer offers paid likes, comments, and views. It’s the perfect toolkit to get your zoo business noticed on Instagram.
5. Partner with Local Businesses and Influencers
Another great way to promote your zoo business on Instagram is by partnering with local businesses and influencers.
For example, you could partner with a local restaurant and offer a discount to anyone who shows their Instagram post from your zoo. Or, you could work with an influencer to create content that features your zoo.
Not only will partnerships like these help you reach new people, but they can also be a lot of fun to work on.
6. Use Instagram Ads to Reach a wider Audience
If you really want to reach a wide audience on Instagram, you can use ads. Instagram ads are a great way to promote your business to people who might not otherwise see your content.
When creating your ad, make sure to use high-quality images and videos, and write copy that’s clear and concise. You should also include a call-to-action that tells people what you want them to do, such as visit your website or follow you on Instagram.
7. Hold a Contest or Giveaway
People love contests and giveaways, so why not hold one to promote your zoo business on Instagram?
You could give away tickets to your zoo, or you could offer a prize for the best animal-themed experience, picture, or video. Just make sure to promote your contest or giveaway well in advance so that people have time to enter.
8. Use Instagram Insights to Analyze Your Performance
Finally, don’t forget to use Instagram Insights to analyze your performance and figure out what’s working well and what’s not.
Insights will show you how many people are seeing your posts, how often they’re engaging with your content, and what time of day they’re most active. This information can be extremely helpful as you fine-tune your Instagram marketing strategy.
How to Identify Your Target Audience for Instagram Marketing
When you’re marketing your zoo business on Instagram, it’s important to identify your target audience. This will help you create content that appeals to the people who are most likely to visit your zoo.
To identify your target audience, start by thinking about who your ideal customer is. Consider their age, gender, location, interests, and any other relevant factors.
Once you have a good understanding of who your target audience is, you can start creating content that appeals to them. For example, if you’re targeting families with young children, you might want to create posts about the kid-friendly activities at your zoo.
When you know who your target audience is, you’ll be able to create content that’s more likely to resonate with them. As a result, you’ll be more likely to attract new visitors to your zoo.
As your build your Instagram following, you can use Instagram Insights to identify ways to fine-tune your target audience. For example, if you notice that most of your followers are male, you might want to adjust your content strategy to appeal to more women.
Building a Loyal Instagram Community
There are few niches that attract loyal followers quite like the animal kingdom.
People who are passionate about animals are some of the most engaged and enthusiastic followers you can hope for. And, if you can tap into that passion, you’ll be well on your way to building a loyal community of Instagram followers.
Here are a few tips to help you build a loyal Instagram community:
1. Create Engaging Content
If you want people to follow you on Instagram, you need to create content that’s engaging and interesting. Post pictures and videos that highlight the best parts of your zoo, and write captions that tell a story.
2. Respond to Comments and DMs
When someone takes the time to comment on your post or send you a direct message, make sure to respond. This shows that you’re listening to your followers and that you care about what they have to say.
3. Promote Educational Value
People are passionate about animals, but they also want to learn about them. By promoting the educational value of your zoo, you’ll be able to engage your followers and build a loyal community.
4. Stress the Importance of Research in Your Field
As a zoo business owner, you know the importance of research in your field. Be sure to stress this point with your followers so that they understand the work that goes into running a zoo.
5. Educate Followers on the Benefits Your Zoo Has on the Animals
People are passionate about animals, but they might not realize the direct impact that your zoo has on them. Be sure to educate your followers on the ways that your zoo benefits the animals in its care.
6. Offer Exclusive Experiences
Finally, offer your followers exclusive experiences that they can’t get anywhere else. This could be behind-the-scenes tours, meet-and-greets with the animals, or VIP access to events.
Choose Skweezer to Help You Unlock Your Instagram Marketing Potential
By following these tips, you’ll be able to build a loyal community of Instagram followers who are passionate about your zoo business. However, growing your following can be a lot of work.
If you’re looking for a way to unlock your Instagram marketing potential, consider working with Skweezer. Skweezer is an Instagram growth service that can help you get more followers, likes, and comments on your posts.
With Skweezer in your toolkit, you can choose to target your ideal customer with laser precision, ensuring that the people who follow you are interested in what you have to offer.
Best of all, you can buy Instagram followers safely, quickly, and affordably with Skweezer. So, what are you waiting for?