Including hashtags in your posts will help you gain more followers: Posts with at least one hashtag get 12.6 percent higher engagement than those without.

Trending Instagram hashtags, which are described as tags that are commonly used by a significant number of accounts, can assist boost your brand’s visibility and engagement rate. In 2023, here are the top trending Instagram hashtags in several industries to keep an eye on.

Contents hide
What Are Hashtags on Instagram?
What Are the Benefits of Using Instagram Hashtags?
2023 Instagram Trending Hashtags
Food
Fashion
Fitness
Retail
Travel
Music
Sports
Entertainment
Makeup and Beauty
Lifestyle

What Are Hashtags on Instagram?

Instagram hashtags are a popular technique to draw attention to and identify your photos with what’s in them. This allows people to easily find posts about dogs on Instagram, even if the person who uploaded it didn’t mention the word “dog” in their description. They’ll be able to find it as long as it be included as a hashtag.

Hashtags can be descriptive of what is in the image or explanatory of what is in the description, such as #funny. There are branded hashtags, such as #CincinnatiFoodie, that are established expressly by and for a certain brand, and there are geographic hashtags, such as #CincinnatiFoodie, that specifies a location.

What Are the Benefits of Using Instagram Hashtags?

Instagram hashtags can be used for a variety of reasons. First and foremost, as previously said, they make it easier for others to search for and find your postings. You make it easier for potential audience members to see your postings by utilizing hashtags that describe what’s in your image.

Branded hashtags were also mentioned earlier. When a company generates a hashtag, it usually does so for a variety of reasons. First and foremost, they may be beginning a new campaign, and they want to link all the campaign’s posts together. They might also be holding a contest and inviting people to make posts about their brand or company using that hashtag to be eligible to win. Finally, they could be doing it as a non-giveaway marketing approach to get their name out there.

2023 Instagram Trending Hashtags

Let’s look at the most popular Instagram hashtags for 2023 across various businesses.

Food

These are some of the finest food industry hashtags for 2023:

  1. #Food
  2. #FoodPorn
  3. #Instafood
  4. #Yummy
  5. #Foodie
  6. #Delicious
  7. #Dinner
  8. #Breakfast
  9. #Cake
  10. #Yum
  11. #Foodstagram
  12. #Lunch
  13. #FoodPhotography
  14. #FoodBlogger
  15. #FoodLover
  16. #Tasty
  17. #Pizza
  18. #Cooking
  19. #Restaurant
  20. #IceCream

Which of these popular Instagram hashtags should you pay attention to in 2023? #Food is a nice one to keep in mind because it is so broad that it is unlikely to go out of style anytime soon. Hashtags such as #Foodie and #Delicious might help you connect with all the foodies on Instagram. Add a relevant hashtag (#Dinner, #Breakfast, #Lunch) to your post if it involves food from a specific meal to help others who are interested locate it.

Fashion

The following are the most popular fashion hashtags to use:

  1. #Fashion
  2. #FashionBlogger
  3. #Fashionista
  4. #OOTD
  5. #FashionStyle
  6. #InstaGood
  7. #Blogger
  8. #FashionAddict
  9. #FashionWeek
  10. #FashionDiaries
  11. #Fashionable
  12. #Beautiful
  13. #Style
  14. #Beauty
  15. #Hair
  16. #Model
  17. #Fit
  18. #OutfitOfTheDay
  19. #InstaFashion
  20. #Pretty

While #InstaStyle was once a popular hashtag, it has since fallen out of favor and may no longer be the most effective approach to promote your business. Instead, keep your Instagram followers engaged by using the hashtags #Fashionista and #FashionDiaries. “Fashion journal” postings are popular because they provide visitors with ideas for putting together their own fashionable ensembles. Outside of these top 10 hashtags, these extra trending fashion tags can help your brand gain more awareness.

Fitness

The following are some of the most popular fitness hashtags in 2023:

  1. #Fitness
  2. #Gym
  3. #Workout
  4. #Fitsporation
  5. #Bodybuilding
  6. #FitnessMotivation
  7. #Yoga
  8. #GymLife
  9. #CrossFit
  10. #FitnessModel
  11. #FitnessAddict
  12. #PersonalTrainer
  13. #FitnessGirl
  14. #GymMotivation
  15. #FitnessJourney
  16. #Physique
  17. #Powerlifting
  18. #Gymtime
  19. #Pilates
  20. #Instafitness

On Instagram, the fitness business is huge, and fitness brands may acquire a lot of exposure by leveraging trendy hashtags. #Fitness, #Gym, and #Workout are just a few of the most well-known fitness hashtags. #FitFam, #GymLife, and #FitnessMotivation are among the other prominent hashtags in 2023. You can also include tags that refer to specific activities or types of workouts (for example, #Yoga or #CrossFit) if they are applicable.

Retail

Here are the best retail hashtags:

  1. #Retail
  2. #Wholesale
  3. #Fashion
  4. #Shopping
  5. #Design
  6. #Business
  7. #RetailDesign
  8. #ShopLocal
  9. #VisualMerchandising
  10. #OnlineShopping
  11. #OnlineShop
  12. #Merchandising
  13. #RetailTherapy
  14. #Ecommerce
  15. #RetailShopping
  16. #RetailExperience
  17. #StoreDesign
  18. #Boutique
  19. #Brand
  20. #Dreamcolor

Retailers may get ahead of the game by marketing their brand with the hashtags #Retail and #Shopping. With millions of posts each, these broad tags are extremely popular. Consumers use these tags to find new things to buy on a regular basis. #OnlineShopping has made its way onto this list, even though COVID protections are still in place in many countries. This could be a useful hashtag for you if you have an online store or are focusing on ecommerce in any way.

Travel

In 2023, these are some of the most popular Instagram hashtags for travel:

  1. #TravelPhotography
  2. #Tourism
  3. #TravelPhoto
  4. #TravelPics
  5. #WorldTraveller
  6. #TravelPhotographer
  7. #WorldTravelPics
  8. #TravelPhotos
  9. #Wanderlust
  10. #Wonderlust
  11. #Cruising
  12. #Sailing
  13. #SailingLife
  14. #WonderlustWednesday
  15. #BeautifulDestinations
  16. #Wonderful_Places
  17. #WonderfulPlaces
  18. #BestVacations
  19. #BeautifulPlaces
  20. #BestPlacesToGo

Because of Instagram’s visual aspect, which works well for sharing travel photographs, the travel and tourism industries have always been big on the platform. COVID, on the other hand, flipped the tourism industry on its head in 2020. As a result, throughout the last year, the majority of Instagram travel pictures and hashtags have focused on future goals rather than current adventures. Encourage your fans to be patient as you whet their appetites for travel. Tell your followers that they’ll be the first ones on an aircraft as soon as it’s safe to #TravelTheWorld again. Buy likes to increase your reach is a good idea too.

Music

In 2023, the following are the most popular music industry hashtags on Instagram:

  1. #Music
  2. #Musician
  3. #Songwriter
  4. #Musically
  5. #MusicVideo
  6. #Musical
  7. #NewMusicAlert
  8. #Musicians
  9. #MusicLife
  10. #MusicProducer
  11. #Artist
  12. #NewMusic
  13. #Beats
  14. #Love
  15. #HipHop
  16. #Art
  17. #Rap
  18. #MusicLover
  19. #MusicPhotography
  20. #MusicIndustry

Use the hashtag #MusicLife to give your followers a behind-the-scenes look at your lifestyle. This tag, which is used by both solo musicians and brands, is an excellent method to garner some eyes on your articles in 2023. Music labels can benefit from hashtags like #Musicians and #MusicProducer.

Sports

In 2023, these are the top trending Instagram hashtags for sports:

  1. #Sports
  2. #Football
  3. #Sport
  4. #Fitness
  5. #Motivation
  6. #Basketball
  7. #Fit
  8. #Training
  9. #Soccer
  10. #Gym
  11. #Workout
  12. #Baseball
  13. #MLB
  14. #Athlete
  15. #Nike
  16. #FitnessMotivation
  17. #SportsPhotography
  18. #BallIsLife
  19. #CollegeFootball
  20. #Sportswear

#Sports and #Fitness are expected to be popular in 2023. These are basic, generic tags that may be used by anybody from professional athletes to lifestyle businesses to sports marketing firms, with a Muay Thai clothing company employing both tags in this example. In 2023, businesses that specialize in a single sport, such as #Basketball or #Soccer, will benefit from more niched-down tags, such as #Basketball or #Soccer.

Entertainment

The following are the most popular entertainment hashtags:

  1. #CelebrityNews
  2. #OnlineEntertainment
  3. #Podcast
  4. #TalkShowHost
  5. #Producer
  6. #FunnyVideo
  7. #StageShows
  8. #Updates
  9. #Entertain
  10. #Entertainer
  11. #Hollywood
  12. #Actress
  13. #Celebrity
  14. #LiveMusic
  15. #Comedy
  16. #Entertainment
  17. #EntertainmentNews
  18. #EntertainmentBlogger
  19. #EntertainmentBlog
  20. #EntertainmentCenter

Using trending hashtags on Instagram can help entertainment organizations like a film company, a local theater, or a DJ acquire a lot more business. Remember, to give your Instagram followers a good experience, always use hashtags that are relevant to your business (for example, don’t use #Podcast unless you truly have a podcast).

Makeup and Beauty

Here are the top hashtags:

  1. #Makeup
  2. #MakeupArtist
  3. #MakeupAddict
  4. #MakeupLover
  5. #MakeupJunkie
  6. #MakeupTutorial
  7. #MakeupForever
  8. #Portrait
  9. #MakeupOfTheDay
  10. #Model
  11. #Selfie
  12. #Beauty
  13. #Hairstyle
  14. #Skincare
  15. #Lipstick
  16. #DressYourFace
  17. #WakeUpAndMakeup
  18. #MakeupLife
  19. InstaMakeup
  20. #Nails

The most popular beauty and makeup hashtags demonstrate that you don’t have to use a lot of hashtags to obtain good results. The most popular, #Makeup, is as straightforward as it gets. Simply be descriptive when choosing hashtags for your beauty posts: If you’re sharing a tutorial, use #MakeupTutorial; if you’re sharing favorite products, use #MakeupAddict; and #MakeupOfTheDay if you’re showing off a brand-new look, use #MakeupOfTheDay.

Lifestyle

These are the top Instagram lifestyle hashtags for 2023:

  1. #Lifestyle
  2. #Love
  3. #Life
  4. #InstaGood
  5. #Motivation
  6. #Fitness
  7. #Happiness
  8. #Fashion
  9. #LoveYourself
  10. #Inspiration
  11. #PhotoOfTheDay
  12. #Goals
  13. #Yourself
  14. #SelfLove
  15. #Mindset
  16. #PicOfTheDay
  17. #InspirationalQuotes
  18. #Positivity
  19. #Entrepreneur
  20. #Training

The lifestyle category is quite broad, as evidenced by the popular hashtags. There’s a lot of crossover with other sectors, such as fashion, business, and fitness. Include #Lifestyle in each of your postings and then choose extra hashtags that are appropriate to that particular photo.