Of over 1 billion monthly users, an amazingly algorithm, and hundreds of clever and creative profiles, Instagram is a competitive atmosphere to grow your account and increase your audience.
Thankfully, we know how to make your business stand out, promote your brand, and increase your Instagram followers - so you can work smarter, not harder.
In 2021 (and 2022) here's how you get more Instagram followers.
It might not be as simple as it once was to grow your Instagram account. You can, however, try out some strategic ideas and methods.
In a nutshell, here's how you get more Instagram followers:
Use Instagram Reels to your advantage
If you don't post Instagram Reels before 2021, your corporation may be losing out on a great chance!
Reels, Instagram's newest video feature, allows users to shoot up to 30-second video samples mixed with music, and it's now featured prominently on the platform's new main navigation bar.
In 2021, there will be a tremendous push for users to explore and share Reels more frequently, thanks to Instagram's decision to put them front and center.
Reels can be found in their own tab on individual Instagram profiles (as well as the Instagram Explore page!).
Similar to TikTok videos, Instagram Reels have the potential to go viral. Reels will no longer be visible only from the accounts that users follow, but from all accounts. This has the potential to be a game-changer.
Sharing your Reel to both your feed and the Explore Page is a great way to reach out to those who aren't already following you - and even go viral!
Instagram Reels may be used to advertise your brand in a multitude of ways. Take a look at these 15 Reels ideas if you're looking for someideas.
Because Reels is a new feature, jumping on board while the competition is still low is a wise move, especially because Instagram is highlighting Reels on users' main feeds and Explore pages.
Are you unsure where to start using Instagram Reels? You'll learn everything you need to know about building your first Instagram Reel in this handy step-by-step video:
Make Your Profile Search-Friendly
Optimizing your Instagram profile for search is a hugely underutilized Instagram trick for building your following – and one you should certainly attempt in 2021!
Instagram recently announced that English-speaking users in six countries will be able to search the platform using keywords. On the app, this is a significant game-changer!
When people searched for at-home exercises in the past, the hashtag or accounts with the phrase "at-home workout" in their username would come up. Even if the hashtag isn't in the post, posts with captions, names, or bios that highlight at-home workouts should now appear in search.
According to The Verge, the Instagram team evaluates "a lot of parameters" to surface relevant results, including "kind of content, captions, when it was posted," and more. Machine learning is also used to "identify the highest quality material that is relevant to you." For the time being, only grid posts will be shown."
You may plan your Instagram posts ahead of time using Later! | if you want to get organized and optimize your Instagram captions for search.
You can create and change all of your captions at once using the calendar view and Later's Saved Captions feature:
You can also save and categorize your keywords using Later's Saved Captions feature!
Keyword search is limited to general interest themes and terms that comply with Instagram's community guidelines, according to the company. With this update, optimizing your username and bio for search is more critical than ever.
Make the most of your bio by updating the Name field to something that relates to your brand or company. It's a terrific strategy to increase your chances of showing up in the top results when people look for your target keywords.
Make an IGTV show
One of our top predictions for 2020 was that IGTV would become a critical component of Instagram — and it doesn't appear to be slowing down anytime soon!
As a result of COVID-19 restrictions, an increasing number of social media users are turning to Instagram for fun. It's also simple to link your Instagram audience with your IGTV content thanks to the IGTV tab on profiles.
Creating an IGTV series is a unique approach to interact with your followers while also reaching out to new people.
If you haven't already started an IGTV channel, 2021 is a terrific year to do so. Consider what kind of longer-form video you'd like to see. To boost video engagements, a lot of brands now buy instagram comments. It just gives them a little boost to help their video reach high numbers, or even go viral (we’ve had cases). The same goes if you want to buy instagram likes.
Make an effort to be more inclusive and diverse
It's not simply the proper thing to do to have an accessible, inclusive, and diverse Instagram account; it's also a strategy to increase your engagement, follower count, and community.
There are numerous ways to make your Instagram account more accessible and inclusive. All you have to do now is get started!
The first and most straightforward step is to start adding subtitles to your Instagram videos.
Making your material accessible without audio is a no-brainer because 85 percent of video on Facebook is watched without sound. Subtitles are useful not only for individuals who watch without sound, but also for those who have hearing impairments.
In case you missed it, Instagram has launched automatic captions for IGTV in 16 languages. In 2020, a huge shift occurred, with brands and influencers accepting responsibility for their lack of diversity in marketing. And by 2021, the value of variety will have skyrocketed.
Brands that refuse to collaborate with more diverse content creators or demonstrate support for social causes risk alienating a larger audience that may possibly support their brand and products. In fact, 74% of consumers want their favorite businesses to make a statement on crucial issues. As a result, it helps to humanize your business, increase brand loyalty, and so grow your audience! 4 Black creatives discuss the value of diversity in influencer marketing.
Make Genuinely Shareable Content
The impact of authenticity on Instagram in terms of expanding your following is enormous, and we believe it will continue to grow in 2021.
Creating authentic shareable content is one of the most effective strategies to reach a broader audience. Shared content is one of the most effective ways to get your message out on Instagram.
When you're honest with your audience, whether it's about the challenges of running a business or your step-by-step beauty routine, your followers will notice.
When you treat your followers like friends, they may feel compelled to share your material with their own group of people.
Because the Instagram algorithm favors posts with a lot of engagement, when your posts are shared, they will appear higher in people's feeds. If a post receives enough engagement, it may be featured on the Explore Page. Hello, new subscribers! It's worth investing effort into developing (genuine) shareable content because the simple act of sharing can go a long way for your brand or business.