Insta trends are ever-changing, so how can you make sure your followers stay engaged? You don't want to be chasing trends non-stop, but you also don't want your content to be stale.
It's a delicate balancing act, but we think we've got some tips that will help you keep your followers engaged long into the rest of this year and beyond.
What is IGTV Feature on Instagram?
IGTV is a feature on Instagram that allows users to upload long-form videos. These videos can be up to one hour long, and they can be either pre-recorded or recorded live.
The idea behind IGTV is that it gives users a way to share longer videos without having to post them on another platform like YouTube. This is a great way to keep your followers engaged because they can watch your videos without having to leave Instagram.
Creating an IGTV Series
Long-form content is becoming more and more popular, especially on mobile devices. And what's more mobile than Instagram?
To get started planning your IGTV series, think about what kind of content you want to create.
Popular IGTV Show Genres
There are tons of different types of shows you can do on IGTV, but here are a few of the most popular genres:
1. How-tos – teach your followers how to do something new, like 3D printing, cooking, coding, or gardening.
2. Lifestyle – give your audience a look into your life, whether it's daily vlogs or more in-depth episodes about specific topics.
3. Travel – share your adventures with your followers, whether you're exploring your own city or traveling to new places.
4. DIY – show your viewers how to make things, from simple crafts to complicated projects.
5. Beauty – give tips and tricks on everything from hair and makeup to skincare and fashion.
6. Fitness – share your workout routine, healthy eating tips, and motivation for staying active.
7. Gaming – let your followers watch you play their favorite games or try out new ones.
8. Music – show off your musical talents or interview other musicians.
9. Comedy – make your followers laugh with skits, sketches, and other funny videos.
10. Education – teach your audience something new, whether it's a history lesson or a tutorial on using a new software program.
Remember, these are just some of the most popular genres – there are endless possibilities for what you can do on IGTV! So get creative and have fun with it.
Understanding Your Audience
For the next step, you'll need to think about the type of audience that enjoys watching the genre you selected. Ask yourself the following questions:
1. What age group is my target audience?
2. What are their interests?
3. What do they want to learn?
4. How can I keep them entertained?
5. What language do they speak? Remember, IGTV videos can be in any language!
Keep your answers to these questions in mind as you plan and create your videos. They'll help you make sure that your content is engaging and relevant to your audience.
Creating Engaging Video Content
Once you know who your target audience is and what type of content they want to see, it's time to start planning and creating your videos! Here are a few tips to keep in mind:
1. Keep it short and sweet: Just because IGTV videos can be up to one hour long, doesn't mean they all should be. In fact, most users lose interest after about 10 minutes. So, try to keep your videos under 10 minutes if possible. If you need to go longer, consider breaking up your content into multiple parts.
2. Use high-quality video: Just like with any other type of content, you want your IGTV videos to look great. Be sure to use high-quality video and audio equipment to ensure that your videos look and sound professional.
3. Be creative: With IGTV, you have the opportunity to get really creative with your content. So, don't be afraid to experiment with new ideas and formats. You never know what might resonate with your audience!
4. Edit wisely: Just because IGTV videos are longer than traditional Instagram videos doesn't mean you should post unedited footage. Take the time to edit your videos so that they're well-paced and engaging.
5. Use calls to action: Always include a call to action at the end of your videos, letting your viewers know what you want them to do next. Whether you want them to subscribe to your channel, follow you on social media, or buy your product, make sure they know how to take action.
By following these tips, you can create IGTV videos that your audience will love. So, get started planning and filming your content today!
Lights, Camera, Post!
Now that you've created some amazing episodes, it's time to start posting them on IGTV. To maximize reach to your target audience, you'll need to think back to the questions you answered in the "Understanding Your Audience" section. Use those answers to target your videos to the right people, at the right time, with the right content.
After you've posted your videos, it's time to start promoting them! Here are a few ideas to get you started:
1. Share on social media: Use your other social media channels to promote your IGTV videos. Post links to your videos on Facebook, Twitter, and Instagram, and encourage your followers to check them out.
2. Collaborate with others: One of the best ways to promote your IGTV channel is to collaborate with other creators. Find someone who creates similar content to yours and see if they're interested in doing a joint IGTV episode. This is a great way to reach a new audience and grow your channel.
3. Use paid advertising: If you want to reach an even wider audience, consider using paid advertising on social media or Google. By targeting your ads specifically to people who are interested in your content, you can ensure that your videos are seen by the right people.
4. Create engaging thumbnails: When people are scrolling through IGTV, they'll only see a small thumbnail of your video. So, make sure your thumbnail is eye-catching and engaging! Include a catchy title and an interesting image to grab people's attention.
5. Use Instagram growth hacking tools: You haven't put in all this time and effort just to wait around for people to find your videos, right? Skweezer is an Instagram growth tool you can use to help get your videos in front of more people. Simply set it, and forget it!
A Few Extra Tips for Planning Your IGTV Show
People are really responding to shows on IGTV, so if you have something to share that you think would make a great series, go for it! You can even use tools like Canva to help you create professional-looking titles and thumbnails for your episodes.
Here are a few more tips for keeping your followers engaged on IGTV:
1. Keep it personal – let your personality shine through in your content.
2. Be authentic – don't try to be someone you're not.
3. Be consistent – release new episodes on a regular schedule so your followers know when to expect them.
4. Keep it short – people have short attention spans, so make sure each episode is under 10 minutes.
5. Promote your show – post trailers and sneak peeks on your feed and Stories to get people excited about upcoming episodes.
6. Engage with your audience – respond to comments and questions, and consider doing a Q&A at the end of each episode.
7. Have fun! – if you're not enjoying yourself, it will show in your content.
8. Use hashtags – this is a great way to reach new audiences and get found in the IGTV search.
9. Collaborate – teaming up with other creators is a great way to cross-promote and reach new audiences.
10. Use analytics – check your insights to see how your episodes are performing and make changes accordingly.
Skweezer is the Ultimate IGTV Growth Tool
If you're looking for a way to hack Instagram growth and get your IGTV videos in front of more people, Skweezer is the perfect tool for you. With Skweezer, you can:
1. Get authentic engagement on-demand with real, active users
2. Generate leads and drive traffic to your website
3. Increase brand awareness and build trust
4. Boost your Instagram SEO rankings
5. And much more!
Ready to start growing your IGTV channel? Sign up for Skweezer today and get started on reaching your social media goals!