08 July

Instagram Categories: Everything to Know (2022)

instagram categories

As a business getting started with promoting your craft on Instagram, you'll need to know which categories to use when uploading content related to your business. The category you choose can affect how the algorithm treats your content, who sees it, and where it's placed in people's feeds.

In this article, we'll go over all the different Instagram categories and give you some tips on how to use them to your advantage.

What Are Instagram Business Categories?

There are two types of profiles on Instagram: professional and personal. When you have a professional account, you can select a category for your business. This category shows up on your profile and helps people understand what your business is about. If you can't find a perfect fit, you can select "Other," which is the default option.

Does the Business Category Really Matter?

Yes, the business category you select can definitely affect your reach and engagement. If you choose a category that's too broad, your content might get lost in the shuffle. But if you're too specific, you might limit your potential reach.

The best way to find the right balance is to experiment with different categories and see which one gets you the most engagement. You can always change your category later if you need to.

How Many Categories Are There on Instagram?

There are 1,076 Instagram categories in total. After you create your business account, you can see the full list of categories and edit your business category at any time.

Here is the full list of Instagram business categories:

Academic Camp

Accessories

Accountant

Actor

Acupuncturist

Addiction Resources Center

Addiction Service

Addiction Treatment Center

Adult Entertainment Service

Advertising Agency

Advertising/Marketing

Aerospace Company

African Restaurant

Agricultural Cooperative

Agricultural Service

Agriculture

Airline Company

Airline Industry Service

Airport

Airport Shuttle Service

Album

Allergist

Alternative & Holistic Health Service

Amateur Photographer

Amateur Sports Team

American Restaurant

Amphitheater

Amusement & Theme Park

Animal Shelter

Antique Store

Apartment & Condo Building

Apostolic Church

App Page

Apparel & Clothing

Apparel Distributor

Appliance Manufacturer

Appliance Repair Service

Appliances

Aquarium

Aquatic Pet Store

Arabian Restaurant

Arboretum

Arcade

Architect

Architectural Designer

Architectural Engineer

Architectural Tour Agency

Argentinian Restaurant

Aromatherapy Service

Art

Art Gallery

Art Museum

Art Restoration Service

Art School

Art Tour Agency

Artist

Arts & Crafts Store

Arts & Entertainment

Arts & Humanities Website

Asian Fusion Restaurant

Asian Restaurant

Assemblies Of God

Astrologist

Astrologist & Psychic

Athlete

ATV Recreation Park

Auction House

Audio Visual Equipment Store

Audiologist

Auditorium

Australian Restaurant

Author

Auto Detailing Service

Automated Teller Machine (ATM)

Automation Service

Automotive Body Shop

Automotive Consultant

Automotive Customization Shop

Automotive Dealership

Automotive Glass Service

Automotive Leasing Service

Automotive Manufacturer

Automotive Parts Store

Automotive Repair Shop

Automotive Restoration Service

Automotive Service

Automotive Store

Automotive Window Tinting Service

Automotive, Aircraft & Boat

Aviation School

Awning Supplier

Baby & Children’s Clothing Store

Baby Goods/Kids Goods

Babysitter

Bags & Luggage Company

Bags & Luggage Store

Bags/Luggage

Bail Bondsmen

Bakery

Band

Bank

Bankruptcy Lawyer

Bar

Bar & Grill

Barbecue Restaurant

Barber Shop

Bartending Service

Beach

Beach Resort

Beauty Salon

Beauty Store

Beauty Supplier

Beauty Supply Store

Beauty, Cosmetic & Personal Care

Bed And Breakfast

Beer Bar

Beer Garden

Belgian Restaurant

Bicycle Repair Service

Bicycle Shop

Big Box Retailer

Bike Rental

Biotechnology Company

Blinds & Curtains Store

Blogger

Board Game

Boat / Sailing Instructor

Boat Dealership

Boat Rental

Boat Service

Boat Tour Agency

Boat/Ferry Company

Book

Book & Magazine Distributor

Book Series

Bookstore

Borough

Botanical Garden

Bottled Water Company

Bottled Water Supplier

Boutique Store

Bowling Alley

Boxing Studio

Brand

Brand Agency

Brazilian Restaurant

Breakfast & Brunch Restaurant

Brewery

Bridal Shop

Bridge

British Restaurant

Broadcasting & Media Production Company

Brokerage Firm

Bubble Tea Shop

Buffet Restaurant

Building Material Store

Building Materials

Burger Restaurant

Bus Line

Bus Tour Agency

Business

Business & Economy Website

Business Center

Business Consultant

Business Service

Business Supply Service

Businesses

Butcher Shop

Cabin

Cabinet & Countertop Store

Cable & Satellite Company

Cafe

Cafeteria

Camera Store

Camera/Photo

Campground

Campus Building

Canadian Restaurant

Candy Store

Canoe & Kayak Rental

Cantonese Restaurant

Car Dealership

Car Rental

Car Wash

Career Counselor

Cargo & Freight Company

Caribbean Restaurant

Carnival Supply Store

Carpenter

Carpet & Flooring Store

Cars

Cash Advance Service

Casino

Casino & Gaming

Castle

Caterer

Cause

Cave

Cemetery

Champagne Bar

Charity Organization

Charter Bus Service

Cheese Shop

Chef

Chemical Company

Chicken Joint

Child Care Service

Child Protective Service

Chimney Sweeper

Chinese Restaurant

Chiropractor

Chocolate Shop

Choir

Christian Church

Church

Church Of Christ

Church Of God

Church Of Jesus Christ Of Latter-Day Saints

Circus

City

City Infrastructure

Cleaning Service

Clothing (Brand)

Clothing Company

Clothing Store

Coach

Cocktail Bar

Coffee Shop

Collectibles Store

College & University

Colombian Restaurant

Comedian

Comedy Club

Comfort Food Restaurant

Comic Bookstore

Commercial & Industrial

Commercial & Industrial Equipment Supplier

Commercial Bank

Commercial Equipment

Commercial Real Estate Agency

Community

Community Center

Community College

Community Museum

Community Organization

Community Service

Company

Competition

Computer Company

Computer Repair Service

Computer Store

Computer Training School

Computers & Internet Website

Computers (Brand)

Concert Tour

Concrete Contractor

Construction Company

Consulate & Embassy

Consulting Agency

Contemporary Art Museum

Continental Restaurant

Contractor

Convenience Store

Convent & Monastery

Convention Center

Cooking School

Copywriting Service

Corporate Lawyer

Corporate Office

Cosmetic Dentist

Cosmetics Store

Cosmetology School

Costume Shop

Cottage

Counselor

Country

Country Club / Clubhouse

Credit Counseling Service

Cricket Ground

Criminal Lawyer

Cruise Agency

Cruise Line

Cultural Center

Cultural Gifts Store

Cupcake Shop

Currency Exchange

Dairy Farm

Damage Restoration Service

Dance & Night Club

Dance School

Dance Studio

Dancer

Dating Service

Day Care

Day Spa

Deck & Patio Builder

Defense Company

Deli

Demolition & Excavation Company

Dentist & Dental Office

Department Store

Dermatologist

Design & Fashion

Designer

Dessert Shop

Digital Creator

Dim Sum Restaurant

Diner

Disc Golf Course

Discount Store

Distillery

Dive Bar

Diving Spot

Divorce & Family Lawyer

DJ

Doctor

Dog Day Care Center

Dog Park

Dog Trainer

Dog Walker

Dominican Restaurant

Donut Shop

Drafting Service

Drink

Drive-In Movie Theater

Driving School

Drug Addiction Treatment Center

Dry Cleaner

Dui Lawyer

E-Cigarette Store

Eco Tour Agency

E-Commerce Website

Editor

Education

Education Company

Education Website

Educational Consultant

Educational Research Center

Educational Supply Store

Electrician

Electronics

Electronics Company

Electronics Store

Elementary School

Elevator Service

Emergency Rescue Service

Employment Agency

Energy Company

Engineering Service

Entertainment Website

Entrepreneur

Environmental Conservation Organization

Environmental Consultant

Environmental Service

Episode

Equestrian Center

Escape Game Room

Esports League

Estate Planning Lawyer

Ethiopian Restaurant

European Restaurant

Evangelical Church

Event

Event Photographer

Event Planner

Event Videographer

Exotic Car Rental

Fabric Store

Family Doctor

Family Medicine Practice

Family Style Restaurant

Farm

Farmers Market

Fashion

Fashion Company

Fashion Designer

Fashion Model

Fast Food Restaurant

Fence & Gate Contractor

Fertility Doctor

Festival

Fictional Character

Field Of Study

Filipino Restaurant

Film Director

Finance

Finance Company

Financial Aid Service

Financial Consultant

Financial Planner

Financial Service

Fire Protection Service

Fireplace Store

Fish & Chips Restaurant

Fish Farm

Fish Market

Fishing Spot

Fishing Store

Fitness Boot Camp

Fitness Model

Fitness Trainer

Fjord/Loch

Flea Market

Flight School

Florist

Flyboarding Center

Fondue Restaurant

Food & Beverage

Food & Beverage Company

Food Consultant

Food Delivery Service

Food Stand

Food Tour Agency

Food Truck

Food Wholesaler

Foodservice Distributor

Footwear Store

Forestry & Logging

Forestry Service

Franchising Service

French Restaurant

Frozen Yogurt Shop

Fruit & Vegetable Store

Funeral Service & Cemetery

Furniture

Furniture Repair & Upholstery Service

Furniture Store

Gamer

Games/Toys

Gaming Video Creator

Garage Door Service

Garden Center

Gardener

Gas & Chemical Service

Gas Station

Gastropub

Gay Bar

Gelato Shop

General Dentist

German Restaurant

Gift Shop

Glass & Mirror Shop

Glass Manufacturer

Glass Service

Gluten-Free Restaurant

Go-Kart Track

Golf Cart Dealership

Golf Course & Country Club

Government Building

Government Official

Government Organization

Government Website

Granite & Marble Supplier

Graphic Designer

 

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