It's no secret that having a large following on Instagram can be beneficial for your business. But if you're finding it difficult to attract new followers, don't worry - you're not alone. And, there is definitely no shortage of advice out there on how to go about doing this.
But with so much advice, it can be tough to know where to start. So, in this article, we want to go above the typical advice you might see floating around out there. The trick to this advice is to think about the psychology behind why people follow others on Instagram in the first place.
By understanding this, you can put together a plan to get more followers that is tailored to your business and brand. So, without further ado, here are 10 clever ways to get more followers on Instagram in 2022:
1. Study Human Psychology
As we said, in order to get more followers on Instagram (or anywhere else), you need to understand why people follow others in the first place. And this all comes down to human psychology.
There are two main things that drive people to follow others: connection and value. People want to feel connected to others, and they want to get something of value from the accounts they follow.
So, when you're looking to attract new followers, you need to focus on creating content that will foster a sense of connection and offer value. But what does that look like?
When people feel connected to others, it's because they feel like they can relate to them on some level. So, one of the best ways to create a connection with your audience is to be human.
This means being relatable, approachable, and down-to-earth. It means showing your personality and sharing your story. It means creating content that is authentic and transparent.
In short, it means being real. And people can smell inauthenticity from a mile away. So, if you want to attract new followers, it's important that you be human.
Share Your Story
As we just mentioned, one of the best ways to be human is to share your story. This could mean anything from sharing why you started your business to share what your day-to-day looks like.
People want to know who they're following, and they want to feel like they have a connection with you. So, don't be afraid to share your story. It will go a long way in attracting new followers.
If you want people to follow you, you need to give them a reason to. And one of the best ways to do that is by being consistent.
This means posting regularly, using the same filter, and maintaining a similar aesthetic. It also means being consistent with your messaging. People want to know what they can expect from you, so it's important that you be consistent.
2. Study Memetics
The study of memetics is critical to understanding how information spreads online. In short, memetics is the study of how ideas spread from person to person.
And if you want to get more followers on Instagram, you need to understand how memetics works.
The most important thing to understand about memetics is that ideas spread because they are memorable. So, if you want people to follow you, you need to create content that is memorable.
There are a few things you can do to make your content more memorable:
Make It Visual
People are visual creatures, and we remember things better when we can see them. So, if you want your content to be remembered, make it visual.
This means using high-quality images and videos. It means using infographics and other visual aids. And it means using creative visuals to tell your story.
Make It Visceral
Another way to make your content more memorable is to make it emotional. When we feel an emotion, it triggers a chemical reaction in our brain that makes us remember things better.
So, if you want people to remember your content, you need to make it emotional. This could mean making it funny, heartwarming, or even inspirational. Just make sure it elicits some sort of emotion.
Make It Controversial
Finally, you can make your content more memorable by making it controversial. Now, this doesn't mean being offensive for the sake of being offensive. But it does mean creating content that will spark a debate.
People are more likely to remember something if it sparks an emotional reaction. So, if you want your content to be remembered, make it controversial.
3. Study Marketing & Public Relations
Public relations has quite the history. Edward Bernays, the founder of the PR industry, was the nephew of Sigmund Freud. And he used his uncle's theories to manipulate the masses.
For example, he is credited with using PR to get women to smoke in public. He did this by convincing them that smoking was a sign of emancipation.
Now, you might be thinking: why am I telling you this?
Well, if you want to get more followers on Instagram, you need to understand how marketing and PR work. You need to understand how to manipulate people into following you.
And the best way to do that is to study marketing and PR. There are a few things you can do to get started:
Learn About Persuasion
The first thing you need to do is learn about persuasion. This means understanding how to influence people's decisions.
There are a few books you can read on the subject, like Influence by Robert Cialdini and Pre-Suasion by Robert Cialdini. You can also find a ton of articles online. Just make sure you understand the basics of persuasion before you start using it.
Learn About How Colors Influence Emotion
Another thing you need to understand is how colors influence emotion. Different colors can elicit different emotions, so it's important that you use the right colors in your posts.
For example, blue is often associated with trust and calm, while red is associated with excitement and energy. So, if you want people to feel trusting and calm, you should use blue in your posts.
But if you want people to feel excited and energized, you should use red. Just make sure you understand how colors influence emotion before you start using them in your posts.
Learn About How to Write Copy That Sells
Finally, you need to learn about how to write copy that sells. This means understanding how to write headlines and descriptions that get people to click.
It also means understanding how to write persuasive posts that get people to take action. If you want to learn more about copywriting, I recommend reading the book Ogilvy on Advertising by David Ogilvy.
4. Use Instagram Marketing Tools
There are a few tools you can use to help you get more followers on Instagram. I'll just mention a few of the most popular ones:
This is a hashtag generator that helps you find the most popular hashtags to use in your posts. It's a great way to get more exposure for your posts.
Skweezer is a tool that helps you get more likes and comments on your posts. It's a great way to get the ball rolling on your posts to help make your posts more popular and get more people to see them.
This is a tool that helps you get more followers on Instagram. It's a great way to quickly build up a following.
This is a tool that helps you get more likes on your posts. It's a great way to get more exposure for your posts, and it also helps you get more followers in return.
5. Participate in Instagram Contests & Giveaways
Creating your own giveaway is a great way to boost engagement, but there is one end of the contest spectrum that is often overlooked for boosting engagement: Be a participant in someone else's giveaway! There are a few things you need to know before you start:
Find Relevant Contests & Giveaways
First, you need to find relevant contests and giveaways. The best way to do this is to use the search function on Instagram. Just type in "contest" or "giveaway" and you'll find a ton of them.
You can also try using hashtags like #contest, #giveaway, or #freebie. Just make sure you're only participating in contests and giveaways that are relevant to your niche.
For example, if you're a travel blogger, you wouldn't want to participate in a contest for a new car. But if you're a fashion blogger, you might want to participate in a contest for a new wardrobe.
If the contest calls for people to comment, it gives you an opportunity to mention what you do and why the prize would be awesome for you.
For example, if the prize is a trip to Hawaii, and you're a travel blogger, you could say something like "I'm a travel blogger and I would love to win this trip to Hawaii because I could take some amazing photos and write some great blog posts about it."
This is a great way to get your name out there and get people interested in what you do.
Participate in as Many Contests & Giveaways as Possible
Another thing you need to remember is that you should participate in as many contests and giveaways as possible. The more you participate, the more exposure you'll get.
And the more exposure you get, the more likely it is that people will start following you.
So, if you're serious about growing your Instagram following, make sure you're participating in as many contests and giveaways as possible.
Follow the Rules
Second, you need to make sure you follow the rules. This means reading the rules carefully and making sure you understand them.
If you don't follow the rules, you'll likely be disqualified, and you definitely don't want that. So make sure you read the rules carefully and follow them to a T.
Third, you need to be creative. This means coming up with a creative way to enter the contest or giveaway.
For example, if the contest is to take a picture of yourself with the product, you could try taking a picture of yourself with the product in an interesting location.
If the giveaway is for a free trip, you could try writing a creative essay about why you deserve to win. Just make sure your entry is creative and stands out from the rest.
6. Use Instagram Ads
Another great way to get more followers on Instagram is to use Instagram ads. Instagram ads are a great way to get your posts in front of more people, and they're also a great way to get more followers in general.
To use Instagram ads, you'll need to create an ad account. Once you've done that, you can create your ad.
There are a few things you need to keep in mind when creating your ad:
Choose the Right Format
First, you need to choose the right format for your ad. There are three types of formats: photo, video, and carousel.
Photo ads are the most popular type of ad, and they're also the easiest to create. They're simply a photo with a caption.
Video ads are similar to photo ads, but they're videos instead of just a photo. They tend to be more engaging and get more attention than photo ads.
Carousel ads are a type of ad that allows you to include multiple photos in one ad. They're great for telling a story or showcasing multiple products.
Choose the Right Call-to-Action
Second, you need to choose the right call-to-action (CTA) for your ad. Your CTA is what you want people to do when they see your ad.
Some common CTAs are "click here," "learn more," and "sign up now." Just make sure your CTA is relevant to your ad and that it's something people will actually want to do.
Choose the Right Targeting
Third, you need to choose the right targeting for your ad. This means choosing who you want to see your ad.
You can target people by age, gender, location, interests, and more. Just make sure you're targeting the right people for your ad.
7. Use Instagram Stories
Another great way to get more followers on Instagram is to use Instagram stories. Stories are a great way to engage with your audience and get more exposure for your posts.
To use stories, simply create a new story and add content to it. You can add photos, videos, text, and more. Just make sure your stories are interesting and engaging, and that they're relevant to your niche.
8. Use Relevant Hashtags
Another great way to get more followers on Instagram is to use relevant hashtags. Hashtags are a great way to get your posts in front of more people, and they're also a great way to get more followers in general.
To use hashtags, simply include them in your posts. Make sure you're using relevant hashtags, and that you're not using too many hashtags.
9. Use Collaborations
Another great way to get more followers on Instagram is to use collaborations. Collaborations are when two or more people team up to promote each other's content.
This is a great way to get your content in front of new people, and it's also a great way to build relationships with other influencers in your niche.
To find collaborations, simply reach out to other influencers in your niche and see if they're interested.
10. Use Influencer Marketing
Another great way to get more followers on Instagram is to use influencer marketing. Influencer marketing is when you partner with an influencer to promote your product or service.
This is a great way to get your product or service in front of new people, and it's also a great way to build relationships with other influencers in your niche.
To find influencers to partner with, simply search for influencers in your niche. Once you've found a few, reach out and see if they're interested in partnering with you.
Summing It Up
These are just a few of the many ways you can get more followers on Instagram. Just remember to be creative, and to always be providing value to your audience. If you do that, you'll be sure to see success.
Finally, using tools like Skweezer can help you grow your Instagram following quickly and easily. It's also a great way to engage with your audience. If you're looking for a quick and easy way to get more followers, be sure to check out Skweezer.