Your Instagram account should serve as a virtual storefront. You want potential buyers to know who you are, what you sell, and what your brand stands for just by looking at your feed.
If there is not much to see on your feed, the audience will not stick to you, and you wouldn’t get desired business growth. You have to make perfect use of graphics, videos and reels so that your profile visitors have something to see and engage with. Moreover, when you make graphics for Instagram, you have to ensure that it has some relevance to your business and that your audience will find them interesting.
Instagram is ideal for effective visual marketing that communicates your business image because it is primarily an image-sharing social media site. A prevalent fallacy is that you need a competent graphic designer to manage an account because of its aesthetic aspect. Not so! While having one is ideal, you won’t need one if you utilize these suggestions to create high-quality Instagram graphics.
The only thing that is inevitable here is the strategy and planning about what Instagram story graphics or posts you will publish and when. Additionally, you need to know about the ideal Instagram graphics size to be able to design a photo that fits the frame and doesn’t look like a complete mismatch.
Using Photo Editing Software to Change Colors
When you research how to make Instagram graphics without any support from professionals in this domain, you will get flooded with countless tools. These tools come with pre-set features to do fundamental to elaborate editing and design a post which is good to go on your platform. From changing colors to adding text, everything is possible with these editing softwares. However, you would have to explore and choose the ones that cater to all your requirements.
Talking about color, it can make all the difference when it comes to visual marketing. Colors have an important role in conveying mood and conveying a message, and adjusting their brightness and tone adds a new depth to your photographs.
You can strategize and play with the grid design you form on your feed to make it look attractive and cliché enough to attract your audience. Instead of putting pictures randomly, you should make graphics for Instagram, and put videos, reels and stories regularly. The variety breaks the monotony, and you will experience a much better response from your audience.
Follow an Instagram theme to bind your Instagram visuals together to keep your profile consistent and provide that “wow” element to your grid. Choose a style that reflects your brand’s personality and whether or not you want to use your logo colors in each component. Consider the following:
- Warm vintage — Bring out the earthy tones of your photo. Filters that add subdued, warm browns, reds, and oranges are recommended.
- Select filters that reduce the color contrast in your image to make it lighter and more relaxed. This looks best when used on photographs with a light, pastel background.
- The focus of this theme is on making the colors stand out. Choose filters that intensify color tones and boost overall brightness.
Aside from applying filters, here are a few other picture editing strategies to help you achieve your vision:
By adding a filter or lowering color sliders all the way down, you may highlight contrast between lights and shadows by rendering a shot black and white.
Reduce the saturation in photographs that are too bright to bring the emphasis back to the main topic. The tool you choose for photo editing has these features where you can balance the saturation and make the picture look more natural.
Focus on the color palette that gets created on the grid to ensure that if somebody directly checks your profile, he doesn’t get dejected by your choice of colors.
Bonus Tip: Create a procedure for your Instagram graphics process to ensure that they all reflect your brand image and are completed on time. Create a content schedule or a style guide to ensure you have all the materials you need to regularly produce excellent Instagram graphics.
Improve Your Typography Skills
If you keep putting graphics without any content over them, you are actually leaving your audience clueless about what you offer. For example, even if you post about students in a classroom, how is anyone supposed to know if you run a school or a coaching institute? So, alongwith learning how to create graphics for Instagram, you have to learn to add text to it. You can choose to just put the highlights on the image or give brief information to the users.
Including text in your Instagram images draws attention and adds context to what you’re posting. Users scanning through their feed are unlikely to read captions unless the image catches their eye, therefore digital posters for promotions or events require text. The significant thing to note here is that you even have to focus on putting the content in the most attractive manner to fetch the attention of your target audiences. You cannot put the information on the graphic just randomly and expect to get the required reach and engagement over it. It will fetch a poor reputation for your brand, and people wouldn’t want to associate with you. Thus, it is essential to put text in the apt font type and size that can get you maximum customer attraction.
You don’t have to be a designer to understand how to make text appear nice. Though professional designers obviously know better how to create graphics for Instagram with attractive text, you can also do a pretty good job. Here are a couple of simple typographic tips:
- When putting text, keep alignment in mind. Although it may be intuitive to center everything, this might make the text difficult to read and conflict with the other images. Choose your alignment based on readability and aesthetics, and don’t mix them up.
- To maintain readability, the larger font should be more intricate, while the smaller font should be clearer.
- Size does matter! Make keywords and phrases stand out by increasing their size.
It will take a lot of time and effort if you plan to do all the editing and text addition all by yourself. Especially, if you do not understand anything about how to make graphics for Instagram, you may require extra effort to get hold of it.
So, if you’re short on time, there are editing tools and software that will help you arrange text without guessing. These tools come with plenty of features to play with the text and can help you decide how you want your graphic to look. You can find multiple software tools in the market, so it might get confusing for you to decide which one would serve you better.
Find a good picture editing tool that has a text styles option: they generally have pre-set fonts that are attractively organized, so all you have to do is select the location and alter the size and position.
Simple Photo Composition Techniques
Take better and more varied photographs to create a more fascinating grid. Simple composition techniques may make a significant effect. You cannot keep posting random stuff where one picture doesn’t have any connectivity or association with the one that you posted before. It will look like a complete mismatch and you will end up confusing your audience even more! It will work as negative marketing for your brand as people will actually not want to associate with you in any form. Additionally, you cannot expect people to follow you if your grid isn’t amusing enough for them.
The first and most crucial advice is to make better Instagram graphics by using picture grids. If you’re using an iPhone, go into your settings and enable the ‘grid’ in the Photos & Camera app. A series of nine boxes will appear in your viewfinder, allowing you to simply place your subject. There are other apps available on the web that can help you divide the picture into three, six or even twelve boxes, and it is up to you to decide which grid composition would look best on your profile. It gives an eye-catchy look, and as the boxes appear randomly on the feed, your viewers would feel the urge to visit your profile to see the complete picture.
Try these simple photo composition tips:
- The most well-known is the Rule of Thirds. Off-center your topic on the grid’s left or right vertical lines, or where they cross with the horizontal lines.
- Symmetry – Place your topic dead center in the grid’s middle three boxes. This technique works best with subjects whose sides are mirrored.
- Find something to surround your topic with in a frame within a frame. Take it from beneath an arch, look through a window, and more.
- Leading Lines – Take images or make graphics using lines that lead to your subject. When photographing on highways or paths, this is a common technique.
- Negative Space – There are no frills or distractions here. Make sure your subject is isolated from the rest of the scene so the eye is naturally pulled to it.
Combine these suggestions with continued practice, and your Instagram graphics will be stunning in no time! Seek assistance from popular and user-friendly photo editing tools in this process, and you will never feel the need to splurge on professional designers.