Instagram is a great social networking site for people to share their work, sell their services, or simply post photographs from their vacation. However, Instagram food bloggers have taken over this arena, and it has become incredibly popular content. Food-related accounts have attracted a large number of new followers, and new trends are always emerging.

Instagram has become the go-to platform for food bloggers to share their culinary creations and recipes. As a result, foodies can acquire firsthand information and criticism on their favorite foods.

Top food bloggers, such as Ree Drummond of Food Network, use Instagram to engage with their followers. Ree has over 3.1 million followers on Instagram, where she provides behind-the-scenes content from her culinary show, recipes, and personal details.

Smaller food bloggers, such as Lorie Yarro, have also established an Instagram following. She offers delectable recipes, her culinary journey, and, like Ree, gives her readers behind-the-scenes insight into her life. Lorie frequently discusses intuitive eating and shares “anti-diet” recipes and posts.

So, whether you’re a seasoned food blogger or just getting started, Instagram is a terrific place to be. Here are some major Instagram food trends to follow if you want to develop your account and engagement:

Posts That Are Health-Conscious

The food sector as a whole has shifted its focus to healthier options. One of these movements is toward fermented drinks and meals that are better for your gut. Instagram is full of healthy dishes and drinks, and this trend is gaining traction as people become more aware of health and lifestyle issues.

Gluten- and dairy-free diets, as well as adopting a specific diet like keto or paleo, are other current healthy food fads. Many individuals are either vegan or vegetarian these days, thus content that caters to these demands is growing more popular.

Getting Your Food Instagram Account Started

When you’re just starting out, it’s a good idea to look at what other firms are doing on Instagram. There are some fantastic instances of well-known stories and drool-worthy advertisements that you can draw inspiration from. You may learn about the hard effort that established businesses like Walker and start-ups like Batch Organics put in to provide exceptional products by studying their success stories. Many food and beverage firms, such as Food Network, Monster Energy, Brewdog, and others, are doing well on Instagram.

They make excellent use of Instagram by introducing new items, running successful campaigns, and providing followers with vouchers. For food marketers and bloggers, Instagram is a critical tool for promoting their work and expanding their reach. Batch Organics is letting its followers know where they can find their product in this post. This is a terrific approach to sell on Instagram in a subtle way. They aren’t asking their followers to buy anything, but they are letting them know where they can get their protein when they need it.

Watch What’s Hot Right Now

It’s critical to look at client feedback to identify how trends are affecting the sector. It’s important to know what your audience wants to see as a food blogger or marketer so you can develop material that appeals to them. From your Instagram account, you can see what’s trending.

Select the “Food” category from the search tab. You’ll notice trending postings there, so you’ll know what’s hot right now.

There’s a fair balance of healthy and decadent options. However, there are alternative ways to discover new Instagram trends. Select other blogs as well as well-known industry brands to follow. Examine the content they’re producing to see if it aligns with your brand.

Try looking for food accounts using the hashtags #foodie and #food. To find chef accounts, type #chef or #cook into the search bar. You’ll undoubtedly come across foodies and possibly even accounts with whom you could collaborate in the future. Keep an eye on these accounts to see what they’re publishing and discussing to get a sense of what’s hot.

You can also get a sense of what’s popular on Instagram. Be aware of what’s going on in the business and how it relates to your blog, whether you subscribe to other bloggers’ sites, utilize a tool like feedly, or follow popular foodies.

Even the most well-known brands tell their tales and include their customers in their operations. For better engagement and simple interaction with their audience, they use interactive components such as hashtags, @mentions, and poll stickers.

For example, a food blogger can post a picture of his creation to his Instagram story and use a hashtag to gain more followers, or he can use a poll sticker to ask his followers whether they like it or not. Skweezer can also help you with our free Instagram followers app. These Instagram engagement trends are gaining popularity because they are a simple approach to enhance user engagement.

Asking your users to send you a direct message about something in your story or post is another wonderful approach to increase interaction. You can have intimate talks with them after they’re in your direct messages to create a friendship. You can solicit feedback on new recipes, understand what types of dishes customers prefer to see, and respond to their inquiries. This will make you more approachable and genuine.

Your followers may be more willing to share your account with their friends if they realize it’s truly you on the other end of the communications. On social media, people are frequently looking for connections, and if you provide that, you can rapidly become popular. You can do the following:

  • Organize Instagram Lives in which you invite your followers to join you and ask questions.
  • On your Instagram stories, let your fans vote on the food you should make next.
  • Submit your favorite grocery store alternatives and invite your followers to share their favorite ones that you may have overlooked.

What Should Food Bloggers Post On Instagram?

Instagram is an excellent venue for displaying your best work. It’s a platform for bloggers to share delectable-looking food photos in a unique way that appeals to a huge audience. The photographs should stand out from the crowd and entice individuals who view them. Furthermore, the manner in which you upload your work should be consistent. If you caption, tag, or proverb a photo, do it on a regular basis. However, it’s also a good idea to experiment with fresh strategies to see if a different approach may resonate better with your target audience.

You can improve your visual branding on your profile by creating a consistent feed. The images can illustrate the ingredients used in the preparation of a dish or drink, as well as the finished dish or drink. These in-depth posts allow others to learn more about your culinary abilities.

It’s also a good idea to include a call to action feature, such as “double tap if you agree,” to drive involvement and learn more about your audience. Adding a call to action in your caption to visit the link in your bio or swipe up in a story post to access the entire recipe is another approach to increase engagement and traffic. When you include a call to action, the customer will feel more engaged, and they will be more ready to tell you what they want to see.