Your feed is the first thing your audience sees and remembers about you since it is the “face” of your brand. You have to put the most visually appealing content on your profile to which your customer can relate and get attracted enough to follow you and associate with the services or products you offer. To make the feed interesting, you should take care of the Instagram photo sizes in pixels and use grid tools to publish them. Understand that the feed appearance has direct impact on your business.

As a result, you’ll need to optimize your picture size and proportions to attract even more people to look at your postings. To make things easier for you, we’ve put together this Instagram post size guide.

For Instagram, the highest resolution is possible.

Instagram’s maximum resolution is 1080 pixels wide. It’s the highest visual quality you can post, and it ensures high-quality photographs on your mobile device as well as on the web. Whether you’re using Instagram for iPhone or Android, Instagram’s help center recommends uploading photos at their highest quality resolution (up to a width of 1080 pixels). Aiming to publish the content keeping in mind the Instagram photo sizes in pixels can help create an excellent reputation, increase visibility and multiply the business growth.

If the photo’s width is between 320 and 1080 pixels, Instagram retains it at its original resolution as long as the aspect ratio is between 1.91:1 and 4:5. If this aspect ratio isn’t supported, it will be cropped to suit a supported ratio automatically.

Basically, you can post any photo sizes for Instagram in terms of pixels and the platform will adjust them accordingly before publishing. Instagram enlarges a lower-resolution photo to a width of 320 pixels if you share it. When you share a photo with a greater resolution, Instagram will scale it down to a width of 1080 pixels. Follow these three steps to ensure that your photo is shared with a width of 1080 pixels:

  1. Make sure you’re using the latest up-to-date version of the Instagram app.
  2. Make sure the photo you’re uploading has a minimum width of 1080 pixels and an aspect ratio of 1.91:1 to 4:5.
  3. Make sure you’re using a phone with a good camera, as different phones have variable camera quality.

It might sound trivial, but the photo size does have serious impact on the look and feel of your instagram profile. Moreover, you also have to check the instagram profile photo sizes and ensure that you put a picture in the same size to make your account look more attractive.  Especially if you want to run paid ads on the platform, you have to be aware of the best photo sizes for instagram and learn which one works for which ad. Based on this information, you can design the most productive ads that give perfect results and contribute in increasing your business revenue. 

What Is The Difference Between Photo Size And Aspect Ratio?

The proportionate connection between the width and the height of a picture is referred to as the aspect ratio. It doesn’t have any units linked to it, but it does show the width of the picture in relation to its height. So, even if a picture is measured in inches, it will have the same aspect ratio as one measured in centimeters. This is why, rather than the image’s actual size, the ratio and form are determined by the connection between the width and height (when measured in centimeters of inches).

The aspect ratio of a picture varies based on the media on which it is displayed. The aspect ratio of a picture displayed on a phone, for example, differs from that of the same image seen on a computer. This is why aspect ratios in digital material, particularly visual web information, are so important. For certain usage like Instagram, you’ll need to submit different aspect ratios. Square aspect ratio 1:1, Horizontal (Wide) with an aspect ratio of 1.8:1 (or 16.9), Horizontal (Tall) with an aspect ratio of 1.91:1 (wide), and Vertical with an aspect ratio of 0.8:1 are the most popular forms of aspect ratios for Instagram (or 4:5).

If aspect ratio refers to the proportional relationship of a photograph, photo size refers to the photograph’s actual width and height in pixels. It refers to an image’s dimensions, which may be measured in any unit. Pixels, on the other hand, are commonly utilized for online and digital pictures. When discussing aspect ratio and photo size, it’s crucial to remember that two photographs with the same aspect ratio may have different image sizes. For example, if an image with a resolution of 1280 x 720 pixels has a 16:9 aspect ratio, an image with a resolution of 1920 x 1080 pixels might have the same ratio.

The most essential thing to know is that picking the proper photo size and aspect ratio for Instagram guarantees that your photographs display as intended, without being stretched or losing sharpness. Our Instagram growth hacks will help ensure that your posts are adequality shared on their platform.

Instagram Feed Posts: What You Should Know

When it comes to growing your business, knowing the ideal photo size for Instagram is crucial. This allows you to rapidly upload photographs with the correct dimensions and quality.

Talking about sizes, you have to take care of the dimensions and the pixels and ensure every post goes live in a similar size every time. You can learn about the best photo sizes for Instagram and choose the dimensions that suit you. Design every post in a similar specification, and your feed will look excellent. 

There are three sorts of Instagram feed postings you should be familiar with.

The Public Square (1.1 Or 1080x1080PX)

The 1:1 square is the most common Instagram photo format. It’s the initial sort of Instagram photo size. Instagram feed postings used to be limited to Instagram square posts. Because the profile grid automatically cuts material to a 1:1 ratio, it has always been the most popular option on Instagram. Posting squares has several advantages, one of which is that it creates a natural flow while scrolling through a feed. This is due to the fact that Instagram’s user interface was designed with 1:1 in mind. When a new user reads through your feed, they’ll see that the square ratio is used throughout, resulting in consistent and high-quality photographs.

The majority of the feeds that you see on Instagram, use this photo-size format, but if you want to play with the grid design, you may want to play around. Different sizes can help create a format that looks attractive. If you creatively strategize the posting, you can actually turn your feed into a story that is engaging and too attractive to fetch more followers.

There are a few things to keep in mind if you want to try the square post. To begin, produce square images with a resolution of 1080 by 1080 pixels, so that when Instagram reduces the image file, the visible version is similar to 600 by 600 pixels. Another key consideration is to frame your photo in a 1:1 ratio. Keep in mind the image’s usefulness if it’s cropped to a 1:1 ratio. To acquire that square shot, use the built-in framing tools on your cameras and smartphones. Finally, keep in mind that if your photo doesn’t appear correct when cropped to the 1:1 ratio, it probably wasn’t designed to be an Instagram photo in the first place.

Here are some Instagram profiles that take advantage of the square photo size:

The environment (1.91:1 Or 1080 x 608PX)

Scenes, street photography, event photography, group photos, nature, and outdoor images that look large and broad are most suited for the landscape post. Use the landscape orientation to catch as much of this as possible while making a dynamic and intriguing photograph.

Sometimes, there are certain instances that can get best captured only in the landscape view. Moreover, when you post a picture in this size, you can actually create an extremely attractive design for your grid. 

Landscape photographs show with reduced image height on your Instagram feed, so your caption appears without scrolling farther down. To maintain good quality while working with landscape photographs, make sure the height is at least 1080 pixels. However, the optimum resolution is 1080 x 566 pixels to be more exact. However, because most landscape photographs have a 16:9 aspect ratio rather than 1.91:1, importing these sorts of images can be challenging. As a result, most of the photos you submit will be automatically surrounded by a black border.

Here are a few examples of Instagram profiles that employ the landscape photo size:

Portrait of the Artist (1080x1350PX)

Images set to portrait, often known as portrait proportions, display content vertically. This is one of the most popular Instagram photo sizes; it works as a preset within the app, and you may use your phone’s camera to shoot a portrait shot.

These photographs take up a large portion of the screen, and you may need to scroll down to read the subtitles. The suggested resolution for a vertical or portrait photograph is 1080 x 1350 pixels for the finest quality. Instagram will display it as a 600 x 749-pixel picture once it’s been uploaded. This is why it’s critical to have a 4.5 aspect ratio; otherwise, the image will be cropped.

Here are a few examples of Instagram accounts that use the portrait photo size:

Conclusions on Portrait and Landscape Photography

We have stressed enough that your Instagram profile photo sizes and the post dimensions on your feed need to be perfect if you want to create a long-lasting impression on your audience. The guide has provided you with fruitful Instagram photo size tips that you can use to see results. So, it is wise to either strategize your post creation or appoint a professional to do the photography to ensure your Instagram profile looks professional and eye catchy.

Use the full-size option when submitting your photo to Instagram if you want to upload a complete portrait or landscape composition without cropping it to a square. This button automatically changes the aspect ratio of your portrait or landscape photo to the largest possible. To enlarge the arrows in the bottom left corner of your photo, simply tap them. Your entire photo will fit nicely on Instagram!