Mere having an Instagram account is not enough when it comes to plaing a growth strategy on the platform. Needless to mention, nothing grows by being stagnant. You would have to post, be consistent in your effort and stay closer to your audiences to ensure you actually get the results that you expect from your business. All of this comes under Instagram strategy for business growth and if it is fruitful enough, you can experience tremendous revenue hike.
Creating an Instagram growth strategy may seem like a daunting task, but it doesn’t have to be! By breaking it down into smaller steps, you can create a plan that will help you grow your account organically and attract new followers.
In this article, we’re going to tell you everything you need to know about creating an Instagram growth strategy, how to budget for growth, and the best tool to use for organic Instagram growth.
What is an Instagram Growth Strategy?
A growth strategy first starts with a growth mindset. So, what does that mean? Simply put, a growth mindset is a belief that your business abilities and intelligence can be improved with effort, good instruction, persistence, and practice.
It is your acceptance that there are chances of improvement and you can definitely put some Instagram strategy for business growth in place to see the difference.
When it comes to Instagram growth, a growth mindset means believing that your number of followers is not set in stone. You can continue to grow your account and attract new followers by using the right strategies.
So, what exactly is an Instagram growth strategy? It’s a plan of action designed to help you organically grow your account and engage with your target audience. This can be done through a variety of methods such as content creation, hashtag research, influencer marketing, and more.
It takes much more than just verbal communications or paper work to plan a strategy that can ensure growth of your business. Moroever, as Instagram is constantly evolving, giving you more and more options to grow, you have to make an extra effort to identify what will work for your business. For example, if you offer some services, posting regularly and educating people about how you can help would be enough. At the same time, if you run a product business, the effective instagram strategy for business growth would be to set up a shop on the platform from where the audience can make direct purchase.
Why Create an Instagram Growth Strategy?
So, you have created an Instagram page for your business because everyone is present out there. You do post frequently but don’t see any effective growth? Well, it might be happening because you are not following any productive growth strategy. You may be getting a few followers every now and then but this graph can see a spike if you make a little bit of effort and prepare an effective instagram strategy for business growth.
If you’re still on the fence about whether or not you need a growth strategy, let’s look at some of the benefits of having one in place.
An Instagram growth strategy can help you:
- Attract new followers who are interested in your content
- Engage with your target audience and build relationships
- Grow your brand awareness and reach
- Generate leads and drive sales
- Spread the vision that your brand carries, and if you run business connected to a social cause, it can help fetch better traction.
As you can see, there are a lot of benefits to creating an Instagram growth strategy. If you’re serious about growing your account, then it’s time to start planning! You can do so with the help of a qualified professional or handing over the entire strategy building task to a third party. But if you really want to make a difference, you have to work skin to skin with your brand. So, it is vital to carry out the research and plan an instagram strategy for business growth that can help you get expected results from your business.
How to Create an Instagram Growth Strategy
Now that we’ve covered the basics of what a growth strategy is and why you need one, it’s time to start planning! Here’s a step-by-step guide to help you create an Instagram growth strategy for your business.
1. Define Your Target Audience
The first step in any growth strategy is to define your target audience. This will be the foundation of all your future decisions, so it’s important to take some time to really think about who you’re trying to reach. If you do not know who you want to attract towards your profile, how you will frame strategies that would work on them? While talking about identifying your target audiences, the question that arises here is how to figure out who your target audience are?
- When defining your target audience, consider things like:
- Who are they? (Demographics)
- What are their interests?
- What are their pain points?
- What type of content do they engage with?
Once you have a good understanding of who your target audience is, you can start planning how to reach them. It is like crossing the first and the most significant bridge towards reaching the right strategy that can help in making good use of this platform to help take your business to great heights.
2. Set Your Goals
The next step to build an instagram strategy for business growth is to set some goals for your growth strategy. What do you hope to achieve? Do you want to increase brand awareness, drive traffic to your website, or generate leads?
The ideal way is to start by knowing what your business expectations are and how Instagram can help achieve that. However, you cannot keep expectations which are too unrealistic to meet. For example, you cannot expect to gain thousands of followers overnight, unless you have purchased the following or have run some paid ads. It’s important to set realistic goals that you can measure. This will help you track your progress and adjust your strategy as needed.
3. Research Your Competitors
The market is competitive and your audience will have multiple choices other than you in the similar domain. So, you have to keep this factor in mind while framing a strategy that would help attract maximum customer attention.
Before you start planning your own growth strategy, it’s a good idea to research your competition. See what they’re doing that’s working (and not working) and how you can improve upon it. Keeping an eye on your competitor’s moves, the strategies they follow and how all of this is affecting their business. You do not have to follow the same strategy even if it has yielded great results. Your idea should be to frame equally effective strategies or even better to stand out and keep your customers glued.
4. Plan Your Content
Now it’s time to start planning your content! This is where you’ll need to really think about what type of content your target audience wants to see.
Some ideas to get you started include:
- How-to guides
- Product reviews
- Video content
Once you have a good understanding of the type of content your audience wants to see, you can start planning how to create it.
5. Create a Content Calendar
When you do not have a schedule for publishing your content, you may compromise with the quality of posts. If you are short of time on a particular day, you may completely miss out on posting anything, which would affect your business profile engagement rate tremendously.
So, a content calendar is an essential tool for any business that wants to grow its Instagram account. It will help you plan and schedule your content in advance so that you’re always one step ahead.
In your content calendar, you should also have an area designated to plan out your target number of likes, views, comments, and followers gained. This can help you stay on budget when using an engagement tool like Skweezer to achieve your engagement goals.
6. Set Up Your Instagram Business Profile
Though Instagram has proved its contribution towards business growth in many case studies, many business owners still don’t take it seriously. They do create a profile for the sake of presence but are not actually strategizing the content and profile creation in a way that can yield better results.
If you want to be taken seriously on Instagram, then you need to have a business profile. This will give you access to features like analytics and call-to-action buttons that can help you grow your account.
8. Optimize Your Bio
Your bio is one of the first things people will see when they visit your profile, so it’s important to make a good impression. Include keywords that describe your business and what you do. Despite putting quirky taglines in your bio, put something that help fetch more business.
9. Use an Instagram Growth Hacking Tool
Skweezer is the number 1 Instagram growth hacking tool. It helps you to grow your account organically by automating the liking, following and commenting process.
It’s simple to use – just enter your target keywords and hashtags and Skweezer will do the rest!
10. Use Hashtags
Hashtags are a great way to reach new followers who are interested in your content. When using hashtags, be sure to use relevant, niche-specific ones that your target audience is likely to search for.
11. Run Contests and Giveaways
People love free stuff! Running contests and giveaways is a great way to engage with your target audience and attract new followers. Just be sure to follow the rules set by Instagram.
12. Analyze Your Results
Once you’ve been using your growth strategy for a while, it’s important to analyze your results. This will help you see what’s working and what’s not so that you can make necessary adjustments.
Creating a Budget for Implementing Your IG Growth Plan
As with any marketing venture, you’ll need to create a budget for implementing your Instagram growth plan. This will help you track your spending and ensure that you’re not overspending on your efforts.
When creating your budget, be sure to consider things like:
- The cost of an Instagram growth tool like Skweezer
- The cost of running contests and giveaways
- Any other costs associated with implementing your strategy (e.g., hiring a photographer or videographer)
- Setting aside hours for employees to engage & create content
By creating a budget and sticking to it, you can ensure that your Instagram growth plan is both effective and affordable.
The Bottom Line – Use Skweezer for Organic Engagement Growth
If you want to grow your Instagram account, you need to have a plan. By following the steps outlined in this article, you can create a strategy that will help you reach your engagement goals.
And with the help of an Instagram growth tool like Skweezer, you can make the process even easier. So what are you waiting for? Start planning your IG growth today!