Do you want to stop losing followers on Instagram in the coming year? This is the question that many. Instagram is one of the most popular social media platforms in the world, with over 1 billion monthly active users. Many businesses are allocating significant funds to create a sales funnel on it and grow their business.
Building brand exposure on Instagram, though, isn't as simple as uploading a few photos or videos to your account. Keep in mind that anyone with a smartphone may use Instagram to share their photos. As a result, don't anticipate a subpar performance to get followers and enhance your ROI.
If you're losing Instagram followers, you need to figure out what's going wrong and try to solve it. Don't worry Skweezer got your back. In this post, we'll go over a few common problems that might be causing your Instagram account to lose followers, as well as how to avoid them.
Examine your goals.
To develop a brand identity on social media, every effective marketer requires clear goals. You can't act based on successful plans until you define specific objectives, thus your time and money will be wasted. More than half of marketers say it's difficult to create specific goals and develop strategies around them.
The main social media marketing goals are generally to increase brand exposure, lead generation, increase sales, promote community participation, and drive visitors to the website. More defined and quantifiable goals, on the other hand, may keep you accountable. For instance, a specified amount of followers, engagement rates, clicks, increased website traffic, and so on. As a result, make sure you're creating a set of more precise and achievable goals.
The first thing to evaluate if you had had a large number of Instagram followers but are now losing them is if you're behaving in accordance with your goals and plans. You must determine which of your objectives has been overlooked in your performance.
For example, if you concentrate just on sales, you may overlook the need of developing community ties. Because you aren't linked to the community, your following will decline after a time. You may track this aim using analytics like shares, likes, comments, and clicks.
Also, losing followers might occur if you don't interact with specialty accounts or keep to a consistent topic. Keep in mind that your specialty and community are important to your aims and ambitions. Any abrupt changes to your account's aesthetic might result in a loss of followers. If your account is tied to travel, for example, converting it to food may have negative consequences. Stick to an Instagram theme that communicates new visitors and followers what your brand/profile is about and leaves a lasting impression.
On Instagram, here's an example of a well-curated brand theme:
Re-define who your target market is
The goal of social media marketing is to reach out to potential consumers and drive them to your product page. The people who are most likely to buy your products or services are your target audience.
If you're having trouble acquiring followers or losing followers on Instagram, it's possible that you're targeting the incorrect demographic. Irrelevant individuals are unlikely to follow or engage with your account, so try not to include everyone. You should concentrate on a more closely connected specialized group that will follow your account indefinitely.
To begin, you may use analytics tools to extract audience demographic and activity data to determine who your most engaged audience is. Instagram Insights may give you information about your followers' demographics and activities, as well as information about your content. If you wish to use this function, you must convert to a business profile. Another strategy is to follow your rivals' accounts and communicate with their followers. Competition research can assist you in gaining a general understanding of your niche audience.
Think about who you're following.
Many accounts on many social networking networks, particularly Instagram, are purchasing followers, employing the follow-for-follow strategy, or using a shady Instagram growth service to obtain followers. These are all strategies for swiftly obtaining followers, however they will eventually lead you to lose followers. These tactics will not result in long-term followers or consumers who will engage with your content or purchase your products or services.
In general, there are three types of follower applications to avoid if you don't want to lose Instagram followers:
- Apps that are deceptive (apps that promise you real followers overnight).
- Apps that employ the method of "follow-for-follow"
- Apps that accept your password but don't do anything with it.
Your Instagram account may be blocked if you use these applications. Furthermore, these methods will not provide you with long-term followers, and you will eventually lose them.
Captions and hashtags should be rewritten.
Boring captions and useless hashtags are undeniably important considerations when it comes to losing Instagram followers. Creative Instagram captions may help your company stand out by increasing likes and comments.
To gain some ideas, try searching online for the greatest captions for your niche. Then, add distinctive captions that reflect your brand's personality and set it out from the competition. Keep in mind that a decent Instagram caption gives your shot context and communicates your brand's narrative.
Additionally, captions boost the likelihood of receiving additional shares. For example, utilizing inspiring quotations to urge your followers to share your content is a wonderful idea. Increasing your share count might help you avoid losing followers. Keep in mind, however, that not everyone will benefit from sharing inspiring quotations. You'll have to experiment with various titles and content to find what works best for your target demographic.
Another way to get users to connect with you is to include a CTA (call-to-action) in your captions. Inquiring about people' opinions on your products/services, for example, might motivate them to leave feedback. The better your material is, the more interactive it is.
Because hashtags are at the core of Instagram's search algorithm, they help people find your post. Hashtags are your greatest option if you want your brand to appear on the explore page for a certain search.
There are a plethora of free online hashtag generating tools available to assist you identify relevant hashtags for your content and develop a hashtag strategy for your social media marketing.
Try searching for the most popular community and industry-specific hashtags among your target audience and rivals. Including these hashtags in your posts and stories will make it simpler for others to locate your material.
Creating customized hashtags is also a smart way to develop a community around your business and persuade customers to follow it. Your business name or the name of your products/services can be used as a branded hashtag.
Various ideas exist concerning how many hashtags you should include in your posts and articles. Because hashtags are the greatest strategy to build your audience and obtain more followers on Instagram, you should use all 30 authorized hashtags in your posts and 10 hashtags in your stories.
Building a long-term relationship with your followers requires a significant amount of time and work. If you're losing Instagram followers, check through these important elements and determine how much of a boost your Instagram marketing campaign requires.