Instagram, which is always introducing new features and tweaking its algorithm to optimize the user experience, isn't ignoring the video trend.
Instagram has always been largely a site for sharing images with your followers, despite the advent of IG Stories and LIVE.
With the launch of their own app, IGTV, Instagram hopes to fully integrate video into their growing visual platform. So there you have it: all you need to know about IGTV to get the most out of it!
What exactly is IGTV?
When Instagram's now-former CEO Kevin Systrom introduced the IGTV app in June 2018, the query "What is IGTV" was searched 40,500 times around the world.
It's reasonable to say that the new app piqued users' interest and left them curious about how it works. So, let's get started!
Instagram TV is an Instagram app designed specifically for portrait or vertical mobile videos. The app is self-contained. You can, however, access it through the Instagram app. Unlike Instagram video posts, which are limited to one minute in length, IGTV films can last up to one hour.
So, what sets IGTV apart from other Instagram video features?
Instagram has introduced two new options for sharing videos: Live and Stories.
You may engage with your followers by broadcasting a video in real time with Instagram LIVE. The problem is that these videos are unedited and uncut. Instagram Stories, on the other hand, are ideal for posting polished, edited movies. They do, however, have a 60-second time limit, similar to IG video postings. Both of these difficulties are addressed by IGTV. Users may create, save, and modify lengthier movies to share later with IGTV. In addition, unlike Stories and Live videos, which are deleted after 24 hours, videos published on IGTV are accessible for as long as you want.
So, what makes it different from YouTube?
Despite the fact that both IGTV and YouTube are video-sharing apps, they differ in four ways.
- Video Length: YouTube videos are not limited in length. The maximum length of an IGTV video is one hour, as previously stated.
- Content: IGTV currently contains content that is primarily contributed by people. YouTube, being the older platform, has extended beyond user-generated videos to include movies, documentaries, and TV shows.
- Video Orientation: YouTube videos are designed to be viewed in a horizontal orientation. Because IGTV is just for vertical videos, it is more suited to mobile phone users.
- The Audience: Everyone has a favorite social media channel for content consumption, sharing, and social interaction. As a result, the target demographic for each apps will be different.
Will IGTV suffocate YouTube?
The question on everyone's mind right now is whether IGTV will replace YouTube as the most popular video sharing platform. While it may be premature to begin this conversation, IGTV appears to have promise.
Many YouTubers, in fact, have expressed interest in curating their work for IGTV.
The fact that the most popular YouTube videos last roughly 15 to 30 minutes appears to be in IGTV's favor. As a result, YouTubers can now share their material straight on the IGTV app. The only stumbling block they might face is that these videos would have to be in portrait format rather than the standard landscape one viewed on YouTube.
While forecasting the future is tough, one thing is certain. Additional people will definitely unite with IGTV as it adds more features. It could have ramifications for YouTube. With its variety and sheer number of content, YouTube now has the upper hand. In this regard, IGTV has a long way to go.
However, as we saw in the struggle between IG Stories vs. Snapchat, Instagram has the ability to overthrow current social platforms. In the end, the choice between IGTV and YouTube will come down to audience preference, convenience of access, and, most crucially, content quality.
How Can You Expand Your IGTV Audience?
1. Keywords Are Critical!
IGTV still lacks a general search tool, which experts think is one of the platform's main flaws. You can, however, use keywords in the channel name (aka your Handle).
For example, if you search 'photography,' any channels having the word 'photography' in the title will appear. So, when a user searches for a topic, try to name your channel with the particular keyword you want your videos to appear for. Remember that these are keywords that your target audience would type into a search engine, so avoid using technical terms or industry jargon.
2. Make exclusive IGTV content!
Exclusiveness is always appealing. Why not use it to provide a VIP experience for your followers?
3. Take advantage of Instagram's features!
One of the most appealing features of IGTV is its integrated Instagram integration. Create stories and posts to notify your audience when a new video is available!
You can now share an IGTV video teaser directly on Instagram Stories! Simply hit the paper airplane icon at the bottom of the video to share it.
4. Utilize additional social media platforms!
Your IGTV channel can also be shared on other social media sites. Create a teaser for the actual video and distribute it on YouTube, Facebook, Twitter, and other social media platforms.
Encourage your fans to check out your IGTV channel for more!
5. Promote yourself!
Just because it's a new app doesn't mean the old ways of spreading the word aren't still effective!
In a blog post, describe your channel and what it is all about. If you have an email list, send out a newsletter to your subscribers. At the bottom of your website, place a banner. Are you getting the picture?
Ideas for IGTV content
Okay, so now you know what IGTV is all about! Let's get right to the point: what kind of content you should promote on IGTV.
For your first IGTV post, an introduction video is a terrific way to start. They help your audience connect with you on a more personal level by establishing a feeling of brand identity.
You might talk about yourself, your channel, and what future postings to expect. You can even ask other members of your team to make their own video introductions!
If you're a fashion brand, for example, you could have each of your models do a brief piece introducing themselves, talking about their interests, and their fashion influence.
TIP: Cut these types of movies into 1-minute pieces to use in your Instagram bio as a meet-the-team highlight.
"How To's" and "Tutorials"
These types of "how to" films are quickly becoming the go-to sessions for most internet users, regardless of platform. The key to making a solid IGTV lesson video is to make sure you're offering information that viewers can't get anywhere else. You must also ensure that it is incredibly relevant and linked to your businesses in some way.
This could include recipes or cooking advice if you're a health food blogger. If you're a B2B software company, though, your films might be more focused on product demonstrations.
Vlogs and video podcasts
Podcast-style videos are undoubtedly one of the most popular genres for IGTV videos. These films are usually focused on a single topic and can be an efficient way to communicate with your audience.