Instagram algorithm updates can throw your whole strategy off balance. But if you know how to make the most out of them, you can stay ahead of the game and keep your audience engaged to win new followers.
In this article, we’re going to tell you some of the important 2023 Instagram algorithm updates, how to make the most of new Instagram updates, and tips for pivoting your strategy after an update.
List of Instagram Algorithm Updates of 2023 (As of June)
Testing Feed Changes 👀
— Adam Mosseri (@mosseri) January 5, 2022
We’re starting to test the ability to switch between three different views on your home screen (two of which would give you the option to see posts in chronological order):
– Home
– Favorites
– Following
We hope to launch these soon. More to come. ✌🏼 pic.twitter.com/9zvB85aPSp
- In January, they started testing the ability to switch between three different views on your home screen: Home,
- Favorites, and Following.
- Development of a customizable grid.
- Creator subscriptions feature.
- Added Remix to all new videos.
- Big improvements in the features available for scheduling Live videos.
- Stories & DMs got 3D avatars.
- A new feature called “Your Activity.”
- New feature for liking Stories privately.
- Deprecation of In-Stream Video ads.
- Shut down the standalone IGTV app.
- Added the ability to create Reels from Story highlights.
- You can now add auto-generated captions to videos.
- Launched Creator Lab to assist full-time creators.
- Advertisers now have greater control over how their ads appear in feeds.
- The chronological view is back!
- DM inbox features were enhanced to include polls, sharing music, and more.
- Product tagging is now available to all US users.
- Creators can now get more recognition with new account tagging features.
- Users now have the ability to pin posts.
- Boosted the length of Reels to 90 seconds.
- Testing changes to video and image post dimensions, such as a full-screen vertical feed and uploading 9:16 photos.
- They also tested hiding follower counts.
- New feature to expand profile photos by long-tapping tested.
- Reels now have the ability to import audio, use sound effects, create from templates, and use interactive stickers.
- New parental tools for supervision and time management.
- Enhanced monetization options for creators.
- Developers can now use Reels API.
- Every video may soon become a Reel as Instagram is testing the feature.
- A new messaging feature called Note is being tested.
- Creators get new subscription features like Subscriber Chats, Subscriber Reels, Subscriber Posts, and Subscriber Home.
- Ad-free Instagram feed (March 2022)
- Instagram e-commerce shop (July 2022)
- Instagram Notes (July 2022)
- Instagram Map Search (September 2022)
- Monetizing Via Subscribers (November 2022)
- A new Instagram account status (December 2022)
- New Quiet Mode Feature (January 2023)
- Changing Navigation Bar (February 2023)
- Gifts: A new monetization Feature announced on February 2023
- Comment with a GIF on Instagram Post (February 2023)
📣 Subscriptions Update 📣
— Adam Mosseri (@mosseri) July 14, 2022
Subscriptions are a great way for creators to have a predictable income & for fans to get exclusive content from creators that they love.
This update includes:
– Subscriber Chats
– Subscriber Reels
– Subscriber Posts
– Subscriber Home pic.twitter.com/5PzDTcwn8d
Making the Most Out of Instagram Algorithm Updates
As a business, it’s important to stay on top of all the latest algorithm changes so you can make the most out of them. But with so many updates happening all the time, it can be hard to keep up.
Here are some tips for making the most out of Instagram algorithm updates:
- Keep an eye on your analytics: By monitoring your analytics, you can see how each algorithm update affects your engagement and reach. This will help you adjust your strategy accordingly.
- Experiment with new features: When a new feature is introduced, experiment with it to see how it can benefit your business. For example, when Reels was first launched, brands used it to give followers a behind-the-scenes look at their business.
- Be quick to adapt: The key to success on Instagram is being quick to adapt to changes. If you’re not quick to adapt, you risk falling behind your competitors.
- Always be testing: Constantly test different content formats, strategies, and tactics to see what works best for your business. By constantly testing, you’ll be able to quickly adapt to any algorithm change.
- Utilize user-generated content: User-generated content is a great way to connect with your followers and build brand trust. It’s also a great way to get more exposure for your business.
Tips for Pivoting Your Strategy After an Instagram Algorithm Update
If an algorithm update affects your engagement or reach, it’s important to pivot your strategy so you can continue growing your account. Here are some tips for pivoting your strategy after an algorithm update:
- Analyze the impact of the update: The first step is to analyze the impact of the update on your engagement and reach. This will help you determine how big of a change you need to make.
- Identify what’s working: After you’ve analyzed the impact of the update, take some time to identify what’s still working for your business. This will help you focus your efforts on the right areas.
- Make changes accordingly: Once you’ve identified what needs to be changed, make the necessary changes to your strategy. This may include changing your content format, posting schedule, or hashtags.
- Experiment and test: Be sure to experiment and test your new strategy to see how it affects your engagement and reach. This will help you fine-tune your strategy so you can get the most out of it.
- Be patient: After making changes to your strategy, be patient and give it some time to work. Don’t expect results overnight, as it takes time for the algorithm to adjust.
Related: What To Know About Instagram Search & Exploration
Stay Up-to-Date With the Latest Instagram Algorithm Changes
As a business, it’s important to stay on top of all the latest algorithm changes so you can make the most out of them. But with so many updates happening all the time, it can be hard to keep up.
There are a lot of sources out there that claim to know about upcoming algorithm changes. However, not all of them are reliable. Follow Instagram’s blog for the most trustworthy information.
In addition to following Instagram’s blog, here are some other tips for staying up-to-date with the latest algorithm changes:
- Set up Google Alerts: By setting up Google Alerts, you can get notified whenever there’s a new algorithm change. This is a great way to stay on top of all the latest news.
- Follow social media experts: There are a lot of social media experts out there who share their insights on upcoming algorithm changes. Following them can help you stay in the know.
- Join social media groups: Joining social media groups is a great way to learn from other businesses about upcoming algorithm changes. These groups are also a great place to ask questions and get advice.
Skweezer Can Help You Grow Your Instagram Following
Instagram is constantly changing, and it can be hard to keep up with all the latest algorithm updates. However, by following Instagram’s blog and staying active in social media groups, you can stay up-to-date with all the latest news.
To help you grow your Instagram following, Skweezer offers a variety of services, including automated likes, comments, and follows. It’s simple to use, safe for your account, and it’s an effective way to grow your following.
So, why wait any longer? Try Skweezer and start growing your following today!