While we may shoot and upload as much as we like, there are some basic suggestions for learning how to create better Instagram images before claiming to be a “certified photographer.”

We can all tell a professional photographer from an Instagram photographer, but what makes a professional shot so much simpler to look at? Many amateur photographers assume that investing in pricey cameras and lenses can enhance their photographic abilities and, as a result, boost organic Instagram growth.

The reality is that in photography, composition is essential, and it doesn’t matter what kind of equipment you use to make a shot compelling. Fortunately, current smartphones include grid settings, which are fantastic tools for greatly improving your compositions and giving your Instagram feed that professional appearance you’ve always admired.

What are the fundamentals for a great Instagram picture?

The Three-Fold Rule

Perhaps one of the most fundamental photography principles is more of a recommendation than a rule. However, before we get into the Rule of Thirds, we need to understand how our cameras’ picture grids work and how they affect our photo compositions.

While most cameras have a built-in grid in the viewfinder, you can get the similar effect on your iPhone by heading to settings, selecting ‘Photos & Camera,’ and turning on the ‘Grid’ option. You’ll notice a sequence of nine boxes, or four intersecting lines, when you open your camera.

According to the Rule of Thirds, placing the subject or most intriguing area of the photograph at one of these four intersections will allow the viewer to see the image more organically and take in all of its elements. Even while the composition was fully deliberate, this provides for a more genuine sense.

The Rule of Thirds, like other creative laws, was designed to be disregarded if done tastefully. If the topic matter allows, there’s nothing wrong with symmetry and centering your subjects.

Many photographers and filmmakers, like Wes Anderson, have built a living by avoiding the Rule of Thirds and ensuring that each image is precisely balanced and symmetrical.

The Grid of Profiles

Examine your Instagram profile as a whole — not just a single post, but all of your posts. A configuration comparable to the photo grid on your camera may be found here. The most aesthetically minded accounts are using this comprehensive perspective to boost organic Instagram growth and improve their business image.

Maintaining a consistent color scheme, publishing similarly cropped images, or combining numerous postings into one huge image can all help to improve your overall profile appearance.

The Overall Picture

Everything you publish on Instagram should be examined in the context of your account’s overall picture and, most importantly, your brand image. Learning how to take great Instagram images is essential for establishing a genuine following. Never underestimate the power of Instagram and its capacity to increase customer interaction, regardless of your industry.

Because of the platform’s basic interface and minimalistic style, it’s up to you to make sure the material is unique and well-crafted in order to drive organic Instagram growth.

Why is Instagram grid layout important?

Your grid is a chance to express your vibe or brand when someone follows you for the first time or visits your profile to check out your stuff. The grid shows you a user’s posting history from above. This is your initial impression of their, eh, body of work: a one-page overview of their personal or professional brand.

Individual users may not care about building a beautiful grid – color coding your photos might be a fun personal challenge, but if you’re only using Instagram to interact with friends and not build an audience, branding is unlikely to be a priority.

Consistency and style are essential for companies, creatives, and influencers, especially if your account is focused on aesthetics or lifestyle. After all, your grid is a simple and quick approach to convey your message. Furthermore, anybody who views your profile is considering following you. This is your opportunity to demonstrate your capabilities.

Are you cutting-edge or trendy? Will your material be soothing or dramatic? Is your brand organized or disorganized? They’ll get the image (sorry, not sorry) by looking at a grid.

Designing an Instagram grid layout in unique ways

Great grids start with a vision, so we dug into the depths of Instagram to find some of the most stylish grids to use as inspiration for your own.

Decide on a color scheme.

This is arguably the most popular grid type — not that I’m accusing anyone of being lazy (don’t! ), but it doesn’t get much easier.

Choose a color scheme (pinks and greys?) or a tone (high contrast neons?) for each photograph. Even if the content of your photos varies, your gallery will seem like a matched set when viewed together. Influencer in the home and lifestyle.

If your house or workplace isn’t decked up like an Instagram-worthy backdrop, using the same filter on each shot to help establish a consistent tone is an easy method to ensure your photographs all speak the same visual language.

A different take on the theme? Every few postings, I’ll add a “accent” color or filter using a common filter or color palette. Perhaps the majority of your feed is dreamy, sepia-toned bohemian fantasy, but every few rows, we see a bright splash of forest green. Woo! You’re putting yourself in danger!

Make a checkerboard pattern.

You may simply create a checkerboard pattern on your grid by alternating the kind of photo you submit. Mix close-up images with landscape photos, or alternate written quotations with imagery. Going back and forth between two different hues can also work.

Keep the backdrop color or typefaces consistent if you’re utilizing text-based articles to truly make the pattern stand out. Mate and check.

Row by row, design

Consider thinking outside the box… and inside the row. Organizing the photographs in each row by subject or color may make a big difference.

Of course, the catch here is that you must publish three photographs at once, else the alignment will be wrong. Many people use the same text for each photo in a succession to make it apparent they’re three pieces of a whole.

To begin, make a vertical column.

Using squares to create a vertical, center picture in the grid is a terrific approach to combine visual branding components with photographs on your profile.

Transform your grid into a rainbow.

To pull off this style, you’ll need both patience and excellent color sense. The idea is to publish in one rich hue on a regular basis… With your next rows of posts, gradually transition to the next color in the rainbow.

Make a puzzle out of your posts.

A puzzle grid is a difficult pattern to pull off on a daily basis, but it’s perfect for a big announcement or campaign, or to establish a new account. A puzzle grid combines all of the squares into one large, linked image. These entries appear to be nonsensical on their own. When seen as a whole, it’s a piece of art.


In summary, the key to getting more likes is not necessarily expensive camera equipment but rather a focus on composition. By understanding the principles of composition and leveraging smartphone tools, you can create visually appealing content that stands out in the Instagram feed, increasing the likelihood of receiving likes and engagement from your followers.