Many of them can be found on multiple platforms. Facebook, Instagram, Twitter, and LinkedIn are the most popular, with billions of users between them.
Instagram is the favored visual marketing platform for online businesses. It now has over one billion monthly active users, with Instagram content-generating greater engagement rates than Facebook posts. According to a 2021 study, Facebook's median rate of engagement across all industries is 0.08 percent, whereas Instagram's is 0.98 percent. Instagram users are always asking for new ways to present content. With the rise of competitors like TikTok, Instagram Reels has evolved.
For social media marketers, this capability has opened up a whole new universe of possibilities. But before we can learn how to use Reels to advertise your product, we need to understand what makes it different from other types of Instagram content and why you should utilize it in your social media plan.
What Are Instagram Reels and Why Are They Important?
TikTok was the most downloaded app on the planet in 2020. The app was commended for its For You feature, which proposes films based on what users have already watched, as well as its simple video editing tool, which allows users to capture audio from other users' videos. Making the TikTok algorithm work for their campaign has been a priority for marketers. TikTok has generated a community of ardent followers that collaborate with other users on the content.
While TikTok's user base isn't as huge as Instagram's, the latter noticed the threat and launched Instagram Reels in August 2020 in the United States and roughly 50 other countries. Many of TikTok's features are available in Reels, including the ability to use audio from Instagram's music library, filters and effects, and speed modification. Audio, such as speech or creative music, can also be used by users. Users' Explore tabs will see a creator's reel if their account is set to public.
This new feature provides companies and influencers with several marketing choices to help them reach younger audiences. According to the Pew Research Center, 75 percent of 18-24-year-olds and 47 percent of 30-49-year-olds use Instagram.
Video content on Instagram generates 49 percent more engagement than static photographs. Users frequently binge-watch reels, thus the new function can be useful in promoting your product to a younger demographic with a more disposable budget. To put it another way, if you want to sell items online, you should pay attention to Reels.
How Does Your Instagram Account Compare to Others?
5 Ways to Use Reels to Promote Your Product
Before you begin creating videos, you must first comprehend why video should be an important part of your content marketing strategy and how to make the most of it. Here are some ideas for using Reels to sell your product:
1. Plan Reels' video marketing plan.
Video marketing improves website traffic, increases the time visitors spend on your channels, and increases lead and sales generation when done right. It accomplishes these objectives by providing additional information about your product and showcasing its value to your customers.
What kind of video content do people want to watch?
- According to Wibbitz research, 80% of participants want how-to tutorials.
- 66 percent want behind-the-scenes footage.
- On Instagram, 62% are looking for video interviews.
- Sixty-one percent want news coverage.
- For creative inspiration, 59 percent choose videos.
- Motivational video posts are popular with 49% of people.
Video is also the most effective strategy to increase engagement on Instagram posts. According to one survey, the average amount of comments on Instagram videos was nearly double that of images:
When it comes to getting your reel recognized by users, you must examine a variety of criteria and employ a variety of strategies. For example, to get the most exposure on Instagram, you need to know the optimum times to post. You can also include stickers and hashtags, as well as tag your top admirers and include a call to action. Because most reels are around 30 seconds long, professional video production techniques and big resources aren't required.
2. Include both entertaining and educational stuff.
You can utilize Reels for a variety of key marketing goals, like anticipating potential problems and exchanging relevant data to assist customers in making purchasing decisions.
You can also share fresh techniques to acquire the best results from the service you give, such as inventive ways to use your product. Instagram influencer @thevisionpreneur, for example, uses Reels to teach their followers how to increase Instagram interaction and views.
Influencers aren't the only ones that use Reels. This new function is being used by many businesses and startups to increase brand awareness. Netflix and Red Bull are two of the most well-known companies that use Reels to market their products.
3. Work with influential people
Partnering with Instagram influencers is one of the most effective ways to enhance brand exposure, especially for small and mid-size businesses.
These influencers have thousands, if not millions, of followers, and if you can get them to partner with your brand or support your items, their followers will be more likely to try them.
For example, fashion company ASOS teamed up with Instagram influencers Denise Mercedes and Maria Castellanos, who together have over one million followers. The two influencers appeared in a video wearing ASOS merchandise to promote the company's #StyleNotSize campaign, demonstrating that the brand's clothes are suitable for people of all sizes.
This cooperation was an example of a business using the same material on TikTok and Reels, something many brands have been doing as they try to discover which platform will work better in the long run.
Always review your social media style guide with influencers before working with them. This ensures that the content they create is aligned with your identity and messaging while also allowing them to express themselves. Remember, they are the ones that are most familiar with their target demographic.
4. Make use of user-created content
User-generated content (UGC) can assist you to come up with fresh new content ideas while also increasing brand loyalty.
You're placing your fans in the spotlight and allowing them to tell your story for you when you feature their material. In truth, you're not just selling to your followers when you use UGC. You're allowing them to sell your brand on your behalf!
Why is UGC so successful? UGC appeals to your customers' need to hear from people who have used your items in the same way that influencer marketing does. While the numbers fluctuate depending on the study, it's evident that UGC works. Users believe that content created by their peers is more honest and less biased.
#getreadywithtea is a great example. Adobe Video Premiere Rush has a partnership with Dominique and Dominic. The pair has prepared a series of fascinating video lessons in which they demonstrate what Premiere Rush can achieve before taking viewers behind the scenes to teach them how to make the effects. They also provide their viewer's challenges to keep the program interesting.
Here's an example of a post made by a user that participated in their campaign. The originally paid sponsorship is shown below. You can observe how the influencer campaign resulted in user-generated content.
5. Behind-the-scenes footage
Consumers are interested in a company's processes and enjoy seeing how their items are delivered. Posting behind-the-scenes clips will give your fans an inside look at your design and manufacturing processes, as well as the inspiration for your items.
You can spotlight your employees and allow them to share their tales about what they do, how they came to work for you, and what they do for fun outside of work, in addition to displaying how you manufacture your products.
Your fans are frequently interested in seeing how you go about your day. Using Reels to demonstrate how you provide services or manufacture products will give your company a human face and increase your credibility with clients.
Both big and small firms are using reels because they believe they have the potential to revolutionize the video marketing game. Reels enables businesses to work with influencers and consumers to create content that is both entertaining and easy to consume while also speaking to the interests and concerns of their target audiences. Now is the greatest moment to build an Instagram Reels marketing strategy if you haven't already.