Your Instagram account should serve as a virtual storefront. You want potential buyers to know who you are, what you sell, and what your brand stands for just by looking at your feed.
Instagram is ideal for effective visual marketing that communicates your business image because it is primarily an image-sharing social media site. A prevalent fallacy is that you need a competent graphic designer to manage an account because of its aesthetic aspect. Not so! While having one is ideal, you won't need one if you utilize these suggestions to create high-quality Instagram graphics.
Using Photo Editing Software to Change Colors
Color can make all the difference when it comes to visual marketing. Colors have an important role in conveying mood and conveying a message, and adjusting their brightness and tone adds a new depth to your photographs.
Follow an Instagram theme to bind your Instagram visuals together to keep your profile consistent and provide that "wow" element to your grid. Choose a style that reflects your brand's personality and whether or not you want to use your logo colors in each component. Consider the following:
- Warm vintage — Bring out the earthy tones of your photo. Filters that add subdued, warm browns, reds, and oranges are recommended.
- Select filters that reduce the color contrast in your image to make it lighter and more relaxed. This looks best when used on photographs with a light, pastel background.
- The focus of this theme is on making the colors stand out. Choose filters that intensify color tones and boost overall brightness.
Aside from applying filters, here are a few other picture editing strategies to help you achieve your vision:
By adding a filter or lowering color sliders all the way down, you may highlight contrast between lights and shadows by rendering a shot black and white.
Reduce the saturation in photographs that are too bright to bring the emphasis back to the main topic.
Bonus Tip: Create a procedure for your Instagram graphics process to ensure that they all reflect your brand image and are completed on time. Create a content schedule or a style guide to ensure you have all the materials you need to regularly produce excellent Instagram graphics.
Improve Your Typography Skills
Including text in your Instagram images draws attention and adds context to what you're posting. Users scanning through their feed are unlikely to read captions unless the image catches their eye, therefore digital posters for promotions or events require text.
You don't have to be a designer to understand how to make text appear nice. Here are a couple of simple typographic tips:
- When putting text, keep alignment in mind. Although it may be intuitive to center everything, this might make the text difficult to read and conflict with the other images. Choose your alignment based on readability and aesthetics, and don't mix them up.
- To maintain readability, the larger font should be more intricate, while the smaller font should be clearer.
- Size does matter! Make keywords and phrases stand out by increasing their size.
If you're short on time, there are editing tools and software that will help you arrange text without guessing.
Find a good picture editing tool that has a text styles option: they generally have pre-set fonts that are attractively organized, so all you have to do is select the location and alter the size and position.
Simple Photo Composition Techniques
Take better and more varied photographs to create a more fascinating grid. Simple composition techniques may make a significant effect.
The first and most crucial advice is to make better Instagram graphics by using picture grids. If you're using an iPhone, go into your settings and enable the 'grid' in the Photos & Camera app. A series of nine boxes will appear in your viewfinder, allowing you to simply place your subject.
Try these simple photo composition tips:
- The most well-known is the Rule of Thirds. Off-center your topic on the grid's left or right vertical lines, or where they cross with the horizontal lines.
- Symmetry - Place your topic dead center in the grid's middle three boxes. This technique works best with subjects whose sides are mirrored.
- Find something to surround your topic with in a frame within a frame. Take it from beneath an arch, look through a window, and more.
- Leading Lines - Take images or make graphics using lines that lead to your subject. When photographing on highways or paths, this is a common technique.
- Negative Space - There are no frills or distractions here. Make sure your subject is isolated from the rest of the scene so the eye is naturally pulled to it.
Combine these suggestions with continued practice, and your Instagram graphics will be stunning in no time!