Instagram is an increasingly significant platform if you're serious about promoting your business, with over 800 million active users (and climbing!).
More than merely providing good material is required in today's social media marketing. You must come up with innovative strategies to keep your audience interested. This Instagram Story tool will assist you in doing just that. Let's go through everything you need to know so you can get started right away.
Swipe Up: What Is It (and How Does It Work)?
If you're already familiar with Instagram, you're aware that you have two options for approaching a new post. You have the option of posting the material to your normal Instagram feed or to your Instagram story.
Feed postings are permanent, while stories are only visible for 24 hours. The tale element may appear unneeded or redundant at first look, yet it may benefit your business by:
- Allowing you to publish more regularly and increase interaction without spamming people's newsfeeds.
- Using the power of real-time marketing to increase brand recognition and capture people's attention when it counts most.
- Maintaining your visibility in your followers' newsfeed as much as feasible. (Stories are constantly at the top of every Instagram user's feed.)
You may utilize the "swipe up" option to make some story postings more powerful. Swipe up posts have a "see more" or "swipe up" arrow at the bottom, just like any other story share.
The viewer is magically transported to a place of your choice when they instinctively swipe up as commanded (e.g. a product page or your company website). Isn't it amazing?
How can I include Swipe Up into my story?
Swipe up isn't available to everyone on Instagram, so if you want to utilize it to enhance your brand's credibility and site traffic, you'll need to satisfy a few prerequisites first.
Is your Instagram account for your company legitimate? (If it isn't, it's quite simple to change it.)
Is your Instagram account at least 10,000 followers?
If you can answer "yes" to both of those questions, you may begin incorporating swipe up links into your articles and reaping the advantages.
Simply select your base picture, click the link button at the top, and paste in your desired URL. That's it!
Taking Advantage of Swipe Up
Adding swipe up to your Instagram approach, like stories, is a game changer on several levels. The following are only a handful of the most compelling reasons why eligible firms should participate.
Increase Your Traffic
Naturally, you have a link to your company's main website in your Instagram bio, but that isn't enough if you want your followers to learn more about what you have to offer.
For one thing, people's attention spans are short, so most won't click away from a message unless there's a compelling reason to do so. Plus, because you only have one bio link, promoting new items may be difficult.
Of course, you can still use your feed to highlight new product or service additions, but make sure to include a swipe up link in your posts as well. (You can use the same method to inform clients about flash deals, limited-time events, and promotions.)
People will be more likely to notice the post in the first place. The quicker it is to go to your real product page, the more likely you are to make a sale.
It might be difficult to distinguish out on Instagram with so many businesses vying for consumers' attention. If you post frequently, the Instagram algorithm will prioritize your stories in your followers' story feeds.
Planning tools can assist you accomplish this. On a desktop computer, you may use Storrito to upload, edit, and schedule your Instagram stories. You may even plan many stories at once to ensure that you're always posting new material.
Showcase Your Company's Other Side
Because anything published to an Instagram story vanishes after 24 hours, most individuals utilize it to exhibit an aspect of their lives that is more spontaneous and "genuine" than they would otherwise.
Stories provide a fantastic chance for businesses to humanize themselves in the perspective of their target population. Swipe up postings, on the other hand, may surely help you increase online traffic and product sales. They can, however, help you interact with your consumers on a more intimate, human level.
Maintain your visibility and relevance.
By filling your followers' feeds with an excess of information that may or may not be of interest to them at any one time, posting too frequently to your normal Instagram feed might overexpose you. Furthermore, you can never be certain that everyone will notice your most essential time-sensitive posts in time to act on them.
Stories, especially those of significant social media influencers, stay at the top of a user's feed at all times, making them excellent for alerting followers to ultra-relevant information, news, or links. Insta-stories' structure also allows visitors to swiftly scroll through all of your posts, focusing on the ones that they're most interested in.
We've stated it before, but posting on Instagram many times a day may not be the ideal strategy for increasing awareness. Too much material may have the opposite impact than you intended. Users may lose interest in a page if they see too many postings from it in a short period of time, such as 2-3 hours. Or, even worse, stop following it.
Instagram Stories, when used with the Swipe Up function, can help you gain more attention. This is also due to the way Instagram Stories works. Users look through a lot of Stories and generally only stop when they see something that interests them. That, or a compelling tale that piques their interest and keeps them glued to it.
It also lowers the chances of your users missing out on any time-sensitive content.
- Is there a flash deal going on that finishes tomorrow?
- Make sure to include a clear CTA in your content.
- Do you wish to publicize an upcoming event?
- Make your followers curious about the event and encourage them to swipe up and participate.
True, you only have one Instagram bio, and adding five links may cause it to lose its focus. It may be an effective technique to increase visitors to your website, but one bio is insufficient. But why should users swipe up, causing traffic to increase? You've uploaded the story's picture or video, as well as the link, and your followers should begin swiping up. True, adding a link to your tales is beneficial, but you must also persuade your followers to use it. And you do that by using a call-to-action to grab their attention and pique their interest.
To grab your followers' attention, you can use text, a GIF, a dazzling image, or even a sticker. You may also opt to tease your fans by forcing them to swipe up to see your most recent offers. Of course, this is only an example, but the point is that becoming creative may help you attract visitors to your website.
In other words, swipe up stories are a great way to give your Instagram profile as a company more flexibility and variety, so it's worth looking into.