As an accountant, you know the importance of staying up to date with the latest changes in the tax code. But what about your marketing? Are you doing everything you can to reach potential clients?
Instagram could be a great way for you to connect with more people and grow your business. In this article, we’ll give you some tips on how to get started.
Creating a Professional Accountant Profile on Instagram
To create a professional profile for your accounting business, start by using your business name as your account name. If you have a personal brand, you can use that, too. Just be sure it is simple for potential clients to find you by name!
From there, you need to do a little search engine optimization (SEO) for your profile. This means using keywords in your profile name and bio that potential clients might use to find an accountant on Instagram.
Your profile photo is also important. Choose a simple, clean image that represents your brand well. This could be your company logo or a headshot of you, the owner.
Once you have your profile set up, it’s time to configure your IG profile for your business' brand!
Choosing a Profile Aesthetic
Your entire profile should be on-brand for your business. That includes your username, profile photo, and bio—but it also extends to the overall look and feel of your grid.
Your photos should be high-quality and visually appealing. They should also be on-brand, meaning that they match the style of your website and other marketing materials. If you don’t have a lot of on-brand photos, start by using placeholder images that reflect your brand’s style.
You can also use apps like Canva to create on-brand images for your grid even if you don’t have professional photos. Just be sure that your overall feed reflects the look and feel of your accounting business brand!
Posting Tips for Accountants on Instagram
When it comes to posting on Instagram, quality is more important than quantity. You don’t need to post 10 times a day, but you should make sure that the content you do post is engaging and interesting.
To start, focus on posting images and videos that show off your personality and highlight your brand. This could be photos of you and your team at work, pictures of your office, or even behind-the-scenes shots of you doing your job.
You should also make use of Instagram Stories. This is a great way to give potential clients a behind-the-scenes look at your business. stories can be anything from quick videos of you giving tips on tax preparation to shots of you and your team working on a client’s taxes.
In addition to photos and videos, you should also post helpful content that potential clients will find useful. This could include blog posts about changes in the tax code, tips on how to save money on taxes, or even just general accounting advice.
No matter what type of content you post, be sure to use hashtags! Hashtags are a great way to reach new potential clients and get your content seen by more people. When choosing hashtags, be sure to use relevant keywords and phrases that potential clients might use to search for an accountant on Instagram.
Interacting with Your Followers
The key to growing your Instagram following is interaction. You need to like and comment on other people’s photos and videos, and you also need to respond to comments on your own posts.
This doesn’t mean that you need to be glued to your phone all day, but you should try to check Instagram a few times a day and interact with other users. The more you interact, the more likely people are to follow you back!
Using Automated Engagement Tools
Let's face it. Accounting isn't exactly the most exciting industry out there. But that doesn't mean you can't make your accounting business stand out on Instagram!
One way to do this is to use automated engagement tools. These tools can help you like and comment on other people's photos and videos, making it easy to interact with potential clients without spending hours on Instagram every day.
Skweezer is an automated engagement tool that allows you to set a budget for finding real followers that are interested in your business. You can start with a small budget, and you can increase your budget as you start to see results.
Growing your Instagram following doesn't have to be difficult or time-consuming. By using automated engagement tools like Skweezer, you can easily grow your accounting business on Instagram!