There are a lot of things to think about when starting and running an accessories business. One of the most important is social media.
Instagram, in particular, can be a great way to reach new customers and grow your business. But it takes time and effort to do it well.
In this article, we're going to give you the best tried and true tips to be successful in selling accessories on Instagram.
1. Find Your Aesthetic
The first step is to find your aesthetic. This will be the overall look and feel of your Instagram page. It should be cohesive and consistent with the products you sell.
Think about what kind of feeling you want your page to evoke. Do you want it to be fun and playful? Glamorous and luxurious?
Questions to ask yourself include:
- What colors will you use?
- What kind of photos will you post?
- What filters will you use?
- What do you love most about your products, and how can you showcase that best?
- What emotions do you want your followers to experience? Thrilling? Elegant?
Once you know what kind of feeling you want to convey, you can start planning out your feed.
2. Take Great Photos
This should go without saying, but the photos you post on Instagram should be high-quality. They should be well-lit and in focus.
Your photos should also be styled in a way that fits with your brand aesthetic. If you're selling fun and colorful accessories, your photos should reflect that.
Remember, quality over quantity here. It's better to post fewer, high-quality photos than a bunch of low-quality ones.
3. Use Hashtags
Hashtags are a great way to reach new customers on Instagram. When someone searches for a hashtag, they'll see all the photos that have been tagged with that hashtag.
So if you're selling jewelry, you might want to use hashtags like #jewelry, #accessories, or #fashion. If your handmade accessories are niche, find the hashtags that relate to them best, such as #cosplay.
4. Engage with Your Customers
Engaging with your customers is important for any business, but it's especially important on social media. When someone leaves a comment on one of your photos, take the time to respond.
If you're regularly engaging with your customers, they'll start to think of you as a friend, not just a business. And that will make them more likely to buy from you.
If a follower posts a video of themselves using your product, repost it on your page! This is free advertising for you, and it will make your customers feel good.
5. Offer Discounts and Promotions
People love getting a deal, so offer discounts and promotions on your Instagram page. You can do this by running a contest or giveaway, or simply offering a coupon code.
Make sure to promote your discounts and promotions on other platforms as well, like your website and email list.
6. Use Instagram Stories
Instagram Stories is a great way to show off your products in action. You can also use Stories to give your customers a behind-the-scenes look at your business.
Stories are also a great way to engage with your customers. You can ask them questions, run polls, and even offer discounts.
7. Collaborate with Other Businesses
Collaborating with other businesses is a great way to reach new customers. You can do this by doing a joint giveaway or promotion.
You can also collaborate with other businesses by guest posting on each other's Instagram pages. This is a great way to introduce your business to a whole new audience.
8. Use Instagram Ads
Instagram Ads are a great way to reach new customers. You can target your ads to people based on their interests, age, and even location.
Ads are also a great way to promote discounts and promotions. Just make sure to use high-quality images and copy that reflects your brand.
9. Analyze Your Stats
Regularly analyzing your Instagram stats will help you see what's working and what's not.
To do this, go to your Instagram Insights and take a look at your posts. See which ones are getting the most engagement and adjust your strategy accordingly.
10. Use Instagram Growth Tools
You have more control over your engagement stats than you may realize. With growth tools like Skweezer, you can get more real and active followers which will help increase your stats.
These tips should help you get started on selling accessories on Instagram. Just remember to be consistent, take great photos, and engage with your customers. With a little hard work, you'll be sure to see success.
And, to get the trends heading in your direction faster, try Skweezer to give your account the boost it needs! Try it FREE now!