As you may already know, Instagram is a powerful marketing tool for businesses of all sizes. But if you’re not using it to market your academic summer camp, you’re missing out on a huge opportunity. In this article, we’ll show you how to grow your academic camp business on IG.
Adding Your Academic Camp Professional Profile on IG
Before we get started, let’s make sure you have an Instagram business account. If you don’t, go to your settings and switch to a business profile. Once you have a business profile, you’ll be able to add contact information, like your website and email address. You’ll also have access to insights, which we’ll talk about later.
Choose a Branded Username and Fill Out Your Bio
Your username should be easy to remember and relevant to your brand. If your business name is already taken, try adding a unique identifier, such as a city like “SoHoAcademicCamp” or “AcademicCampLA.”
Your bio is limited to 150 characters, so make them count! In your bio, you can include a brief description of what your academic camp offers, as well as a call-to-action (CTA). For example, you can include a CTA like “Sign up for our academic camp today!” or “Visit our website to learn more.”
Add a Profile Picture That Represents Your Brand
Your profile picture should be easy to recognize and on-brand. If you have a logo, that’s usually a good choice for a profile picture. If you don’t have a logo, consider using a picture of your academic camp’s location or mascot.
Create Engaging, On-Brand Content
Now that you have a solid foundation for your academic camp’s Instagram profile, it’s time to start creating content. When creating content for your academic camp, keep the following in mind:
- Your content should be on-brand. That means using the same colors, fonts, and style in your Instagram posts as you do on your website and other marketing materials.
- Your content should be engaging. That means using attractive visuals and interesting captions to capture your audience’s attention.
- Your content should be relevant to your audience. That means posting content that your target market will find interesting and useful.
To get started, take a look at the kind of content other academic camps are posting on Instagram. See what works well and what doesn’t, and use that as inspiration for your own content.
Not sure what to post? Here are some ideas:
- Photos of your academic camp in action
- Infographics with camp statistics or information about the benefits of attending an academic camp
- Testimonials from parents or students
- Videos of students and parents talking about their experience at your academic camp
Use Hashtags to Reach a wider Audience
Hashtags are a great way to reach new people who are interested in your academic camp. When you use relevant hashtags, your content will show up in the feeds of people who are following that hashtag. That way, you can introduce your academic camp to people who might not have heard of it before.
To find relevant hashtags, start by thinking about the keywords people would use to search for your academic camp. For example, if your academic camp is located in Los Angeles, you might use hashtags like #LosAngeles or #LA.
Once you have a list of keywords, you can use a hashtag research tool like Hashtagify or RiteTag to find popular, relevant hashtags.
Get More Followers with Promotions and Giveaways
One of the best ways to get more followers on Instagram is to run a promotion or giveaway. People love free stuff, so offering a prize is a great way to get people interested in your academic camp.
When running a promotion or giveaway, make sure to:
- Choose a prize that’s relevant to your target market. For example, if you’re trying to attract students to your academic camp, you might offer a scholarship as a prize.
- Set rules for how people can enter the promotion or giveaway. For example, you might require people to follow your academic camp’s Instagram account and use a specific hashtag in their posts.
- Promote your promotion or giveaway on your other social media channels and in relevant online communities. For example, you might promote your giveaway on Facebook groups for parents of high school students.
By running a promotion or giveaway, you can attract new followers and increase engagement with your existing followers.
Use Instagram Stories to Show Behind-the-Scenes Content
Instagram Stories is a great way to show behind-the-scenes content that gives your followers a peek into what goes on at your academic camp. You can use Instagram Stories to show:
- The setup process for your academic camp
- Students and staff members working at your academic camp
- Interviews with students, parents, or staff members
- Behind-the-scenes footage of your academic camp in action
Engage with Your Audience
Finally, don’t forget to engage with your audience. If people take the time to comment on your posts or ask questions, make sure to respond. Not only is it good manners, but it will also help you build relationships with your followers.
Use the Right Instagram Growth Tools
You can't grow your academic camp business properly without using the right tools.
IG has built-in analytics that shows you how your posts are performing, but they don’t give you much information beyond that.
For example, if you want to know how many people have seen your post, how long they spent looking at it, and where they’re located, you’ll need to use an Instagram analytics tool.
There are many Instagram analytics tools on the market, so you may need to do a little research to find the one that’s right for you. However, some popular options include Sprout Social, Iconosquare, and Hootsuite Insights.
When you use the right Instagram growth tools, you’ll be able to track your progress and make sure your academic camp is on the right track.
Boosting Your IG Engagement with Skweezer
Skweezer is the leading provider of organic Instagram growth and engagement. With Skweezer, you can:
- Target your ideal audience with laser precision
- Get real, active followers that are interested in your content
- Boost engagement analytics with real likes, comments, and views
- Get more followers with ease
Try Skweezer today to see how we can help you grow your academic camp’s Instagram account.